Search Results for Marketing -- Case studiesSirsiDynix Enterprisehttp://kllibrary.dbkl.gov.my/client/en_US/pkl/pkl/qu$003dMarketing$002b--$002bCase$002bstudies$0026ic$003dtrue$0026ps$003d300?dt=list2026-08-08T15:43:01ZMarketing Case Studiesent://SD_ILS/0/SD_ILS:1977032026-08-08T15:43:01Z2026-08-08T15:43:01ZMarketing for Competitiveness : Asia To The World! In The Age Of Digital Consumersent://SD_ILS/0/SD_ILS:2543482026-08-08T15:43:01Z2026-08-08T15:43:01ZKotler, Philip Kartajaya, Hermawan, 1947- author. Hooi, Den Huan, author.<br/>2018<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9789813201965<br/>Start a revolution : stop acting like a libraryent://SD_ILS/0/SD_ILS:2325082026-08-08T15:43:01Z2026-08-08T15:43:01ZBizzle, Ben Flora, Maria<br/>2015<br/>Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN 9780838912676<br/>The best digital marketing campaigns in the world IIent://SD_ILS/0/SD_ILS:2261742026-08-08T15:43:01Z2026-08-08T15:43:01ZRyan, Damian<br/>2014<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9780749469689<br/>Your brand, the next media company : how a social business strategy enables better content, smarter marketing, and deeper customer relationshipsent://SD_ILS/0/SD_ILS:2187262026-08-08T15:43:01Z2026-08-08T15:43:01ZBrito, Michael, author<br/>2014<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9780789751614<br/>Marketing your library's electronic resources : a how-to-do-it manualent://SD_ILS/0/SD_ILS:2059052026-08-08T15:43:01Z2026-08-08T15:43:01ZKennedy, Marie R. LaGuardia, Cheryl<br/>2013<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9781555708894<br/>Business Marketing : Concepts and Casesent://SD_ILS/0/SD_ILS:2205232026-08-08T15:43:01Z2026-08-08T15:43:01ZSarin, Sharad<br/>2013<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9781259026614<br/>Marketing your library's electronic resources : a how-to-do-it manualent://SD_ILS/0/SD_ILS:2409992026-08-08T15:43:01Z2026-08-08T15:43:01ZKennedy, Marie R., author. LaGuardia, Cheryl, author.<br/>2013<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9781856049429<br/>Strategic Communication : cases in marketing, public relations advertising and mediaent://SD_ILS/0/SD_ILS:1880452026-08-08T15:43:01Z2026-08-08T15:43:01Z2012<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9781442555495<br/>Furniture designent://SD_ILS/0/SD_ILS:2063992026-08-08T15:43:01Z2026-08-08T15:43:01ZPostell, James Christopher, 1958-<br/>2012<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9781118090787<br/>Marketing managementent://SD_ILS/0/SD_ILS:2438452026-08-08T15:43:01Z2026-08-08T15:43:01ZKotler, Philip<br/>2012<br/>Perpustakaan Medan Idaman<br/>ISBN 9780273753360<br/>Marketing by the numbers : how to measure and improve the ROI of any campaignent://SD_ILS/0/SD_ILS:1465422026-08-08T15:43:01Z2026-08-08T15:43:01ZHarden, Leland. Heyman, Bob, 1948-<br/>2011<br/>Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN 9780814416204<br/>Killing giants : 10 strategies to topple the Goliath in your industryent://SD_ILS/0/SD_ILS:1693672026-08-08T15:43:01Z2026-08-08T15:43:01ZDenny, Stephen<br/>2011<br/>Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN 9780241953686<br/>You are the brandent://SD_ILS/0/SD_ILS:1807862026-08-08T15:43:01Z2026-08-08T15:43:01ZAdubato, Steve, Dr.<br/>2011<br/>Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN 9780813550428<br/>Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your businessent://SD_ILS/0/SD_ILS:1473172026-08-08T15:43:01Z2026-08-08T15:43:01ZHandley, Ann Chapman, C. C.<br/>A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.<br/>2011<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9780470648285<br/>Flash! : create the right first impression to build buzz, capture clients, spark salesent://SD_ILS/0/SD_ILS:2865602026-08-08T15:43:01Z2026-08-08T15:43:01ZBenjamin, Susan, 1957-<br/>2010<br/>Pustaka KL @ Keramat<br/>ISBN 9781605500294<br/>Facebook marketing : leverage social media to grow your businessent://SD_ILS/0/SD_ILS:1236162026-08-08T15:43:01Z2026-08-08T15:43:01ZHolzner, Steven<br/>2009<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9780789738028<br/>Facebook marketing : leverage social media to grow your businessent://SD_ILS/0/SD_ILS:1238052026-08-08T15:43:01Z2026-08-08T15:43:01ZHolzner, Steven<br/>2009<br/>ISBN 9780789738028<br/>Facebook marketing : leverage social media to grow your businessent://SD_ILS/0/SD_ILS:1134242026-08-08T15:43:01Z2026-08-08T15:43:01ZHolzner, Steven<br/>2009<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9780789738028<br/>Perspectives on brandingent://SD_ILS/0/SD_ILS:1308532026-08-08T15:43:01Z2026-08-08T15:43:01ZMiletsky, Jason I. Smith, Genevieve<br/>2009<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9781598638721<br/>Resort destinations : evolution, management and developmentent://SD_ILS/0/SD_ILS:1360602026-08-08T15:43:01Z2026-08-08T15:43:01ZPrideaux, Bruce.<br/>2009<br/>ISBN 9780750657532<br/>Marketing through minefieldsent://SD_ILS/0/SD_ILS:1150852026-08-08T15:43:01Z2026-08-08T15:43:01Z2008<br/>ISBN 9781422199923<br/>Opportunities in direct marketing careersent://SD_ILS/0/SD_ILS:1069232026-08-08T15:43:01Z2026-08-08T15:43:01ZBasye, Anne<br/>2008<br/>ISBN 9780071493086<br/>Marketing management : knowledge and skillsent://SD_ILS/0/SD_ILS:977042026-08-08T15:43:01Z2026-08-08T15:43:01ZPeter, J. Paul Donnelly, James<br/>2007<br/>Perpustakaan Jabatan Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail Perpustakaan Lembah Pantai<br/>ISBN 9780073137636<br/>Marketing management : knowledge and skillsent://SD_ILS/0/SD_ILS:893142026-08-08T15:43:01Z2026-08-08T15:43:01ZPeter, J. Paul Donnelly, James<br/>2007<br/>ISBN 9780073137636<br/>Business -to-business marketingent://SD_ILS/0/SD_ILS:893582026-08-08T15:43:01Z2026-08-08T15:43:01ZBrennan, Ross Canning, Louise McDowell, Raymond<br/>2007<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9781412919692<br/>The power of the purse: how smart businesses are adapting to the world's most important consumers-womenent://SD_ILS/0/SD_ILS:771562026-08-08T15:43:01Z2026-08-08T15:43:01ZWarner, Fara<br/>2006<br/>ISBN 9780131855199<br/>Professional practice 101 : business strategies and case studies in architectureent://SD_ILS/0/SD_ILS:878232026-08-08T15:43:01Z2026-08-08T15:43:01ZPressman, Andrew<br/>2006<br/>Perpustakaan Jabatan Perpustakaan Kuala Lumpur, Cawangan Setiawangsa Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN 9780471683667<br/>Marketing strategyent://SD_ILS/0/SD_ILS:544962026-08-08T15:43:01Z2026-08-08T15:43:01ZFerrell, O. C.<br/>2005<br/>Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN 9780324201406<br/>Marketing strategyent://SD_ILS/0/SD_ILS:545262026-08-08T15:43:01Z2026-08-08T15:43:01ZFerrell, O. C.<br/>2005<br/>ISBN 9780324201406<br/>Services marketing in aisaent://SD_ILS/0/SD_ILS:562372026-08-08T15:43:01Z2026-08-08T15:43:01ZWirtz, Jochen<br/>2005<br/>ISBN 9789812449436<br/>Contemporary marketing 2005ent://SD_ILS/0/SD_ILS:586932026-08-08T15:43:01Z2026-08-08T15:43:01ZBoone, Louis E.<br/>2005<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9780324221923<br/>Contemporary marketing 2005ent://SD_ILS/0/SD_ILS:612242026-08-08T15:43:01Z2026-08-08T15:43:01ZBoone, Louis E<br/>2005<br/>Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN 9780324221923<br/>Services marketing in Asia : A case bookent://SD_ILS/0/SD_ILS:703052026-08-08T15:43:01Z2026-08-08T15:43:01ZWirtz, Jochen Lovelock, Christopher<br/>2005<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9789812449436<br/>Services marketing in Asiaent://SD_ILS/0/SD_ILS:730032026-08-08T15:43:01Z2026-08-08T15:43:01ZWirtz, Jochen Lovelock, Christopher<br/>2005<br/>Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN 9789812449436<br/>Services marketing in Asiaent://SD_ILS/0/SD_ILS:732002026-08-08T15:43:01Z2026-08-08T15:43:01ZWirtz, Jochen Lovelock, Christopher<br/>2005<br/>Perpustakaan Jabatan<br/>ISBN 9789812449436<br/>Strategic marketingent://SD_ILS/0/SD_ILS:85772026-08-08T15:43:01Z2026-08-08T15:43:01ZCravens, David W. Piercy, Nigel F.<br/>2003<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9780072466652<br/>Consumer behaviour : Implications for marketing strategyent://SD_ILS/0/SD_ILS:83442026-08-08T15:43:01Z2026-08-08T15:43:01ZHawkins, Neal Quester<br/>2002<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9780074709764<br/>Operating globallyent://SD_ILS/0/SD_ILS:113522026-08-08T15:43:01Z2026-08-08T15:43:01ZZuckerman, Amy<br/>2002<br/>ISBN 9781841122281<br/>Channel managementent://SD_ILS/0/SD_ILS:114432026-08-08T15:43:01Z2026-08-08T15:43:01ZForsyth, Patrick<br/>2002<br/>ISBN 9781841121956<br/>Cases in marketing : a Malaysian perspectiveent://SD_ILS/0/SD_ILS:51992026-08-08T15:43:01Z2026-08-08T15:43:01ZMohammad Saeed Zafar U. Ahmed M. Sadiz Sohail<br/>2001<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9789839236743<br/>The myth of excellenceent://SD_ILS/0/SD_ILS:60272026-08-08T15:43:01Z2026-08-08T15:43:01ZCrawford, Fred Mathews, Ryan<br/>2001<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9780609608203<br/>Marketing management : cases for creative problem solvingent://SD_ILS/0/SD_ILS:129492026-08-08T15:43:01Z2026-08-08T15:43:01ZWeinstein, Laurence Annavarjula, Madan<br/>2001<br/>ISBN 9780324027372<br/>Computing failure. com : war stories from the Electronic Revolutionent://SD_ILS/0/SD_ILS:129752026-08-08T15:43:01Z2026-08-08T15:43:01ZGlass, Robert L.<br/>2001<br/>ISBN 9780130917393<br/>Business marketing management : a strategic view of industrial and organizational marketsent://SD_ILS/0/SD_ILS:194322026-08-08T15:43:01Z2026-08-08T15:43:01ZHutt, Michael D.<br/>This book is structured to provide a complete and timely treatment of business marketing while minimizing the degree of overlap with other courses in the marketing curriculum.<br/>2001<br/>ISBN 9780030291791<br/>Strategic marketing problems : Cases and commentsent://SD_ILS/0/SD_ILS:198592026-08-08T15:43:01Z2026-08-08T15:43:01ZKerin, Roger A. Peterson, Robert A.<br/>2001<br/>ISBN 9780130276612<br/>Cases in strategic marketingent://SD_ILS/0/SD_ILS:169662026-08-08T15:43:01Z2026-08-08T15:43:01ZRosenthal, David Brown, Lew G.<br/>2000<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9780130863591<br/>Net results 2 : best practices for web marketingent://SD_ILS/0/SD_ILS:259862026-08-08T15:43:01Z2026-08-08T15:43:01ZBruner, Rick E<br/>2000<br/>ISBN 9780735710245<br/>Mastering the digital marketplace : practical strategies for competitiveness in the new economyent://SD_ILS/0/SD_ILS:7532026-08-08T15:43:01Z2026-08-08T15:43:01ZAldrich, Douglas F.<br/>1999<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9780471345466<br/>More marketing management cases in Malaysiaent://SD_ILS/0/SD_ILS:8922026-08-08T15:43:01Z2026-08-08T15:43:01ZSieh, Lee Mei Ling<br/>1999<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9789676109750<br/>More marketing management cases in Malaysiaent://SD_ILS/0/SD_ILS:293032026-08-08T15:43:01Z2026-08-08T15:43:01ZSieh, Mei Ling<br/>1999<br/>Perpustakaan Kuala Lumpur, Cawangan Setiawangsa<br/>ISBN 9789676109750<br/>Insights : learning from marketing successes and failuresent://SD_ILS/0/SD_ILS:1907572026-08-08T15:43:01Z2026-08-08T15:43:01ZLing, Peter<br/>1995<br/>ISBN 9789971644109<br/>Contemporary marketing 2005ent://SD_ILS/0/SD_ILS:544382026-08-08T15:43:01Z2026-08-08T15:43:01ZBoone, Louis E<br/>Perpustakaan Jabatan Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Setiawangsa Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN 9780324221923<br/>