Search Results for Marketing -- Social aspects SirsiDynix Enterprise http://kllibrary.dbkl.gov.my/client/en_US/pkl/pkl/qu$003dMarketing$002b--$002bSocial$002baspects$0026ps$003d300?dt=list 2026-06-01T01:55:40Z Social Media Marketing For Dummies ent://SD_ILS/0/SD_ILS:274349 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Singh, Shiv&#160;Diamond, Stephanie<br/>2020<br/>Perpustakaan Kuala Lumpur&#160;Perpustakaan Kuala Lumpur, Cawangan Setiawangsa&#160;Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul&#160;Perpustakaan Lembah Pantai&#160;Pustaka KL @ PPR Pinggiran Bukit Jalil<br/>ISBN&#160;9781119617006<br/> Think like Amazon : 50 1/2 ideas to become a digital leader ent://SD_ILS/0/SD_ILS:280605 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Rossman, John&#160;Smith, Julien, author.<br/>2020<br/>Perpustakaan Lembah Pantai<br/>ISBN&#160;9781260455496<br/> PEMASARAN ONLINE ent://SD_ILS/0/SD_ILS:289757 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Amir Zakaria, 1969- author.<br/>2019<br/>Pustaka KL @ Keramat<br/>ISBN&#160;9789673841790<br/> Advances in social media for travel, tourism and hospitality : new perspectives, practice and cases ent://SD_ILS/0/SD_ILS:267232 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Gretzel, Ulrike, editor.&#160;Sigala, Marianna, editor.<br/>2018<br/>Perpustakaan Jabatan<br/>ISBN&#160;9781472469205<br/> Instagram For Business for dummies ent://SD_ILS/0/SD_ILS:288270 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Herman, Jenn, author.&#160;Butow, Eric, author.&#160;Walker, Corey, author.<br/>2018<br/>Pustaka KL @ Keramat<br/>ISBN&#160;9781119439813<br/> Bizarre things we've done to our bodies ent://SD_ILS/0/SD_ILS:234853 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Garbe, Suzanne<br/>2016<br/>Perpustakaan Lembah Pantai<br/>ISBN&#160;9781491442685<br/> The attention merchants : the epic scramble to get inside our heads ent://SD_ILS/0/SD_ILS:243405 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Wu, Tim<br/>2016<br/>Perpustakaan Medan Idaman<br/>ISBN&#160;9780385352017<br/> Momentum : how to propel your marketing and transform your brand in the digital age ent://SD_ILS/0/SD_ILS:250016 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Kabani, Shama Hyder<br/>2016<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9781942952251<br/> Roket emel ent://SD_ILS/0/SD_ILS:251504 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Najib Asaddok, 1983- author, editor<br/>2016<br/>Perpustakaan Kuala Lumpur&#160;Perpustakaan Lembah Pantai&#160;Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN&#160;9789671377130<br/> The social employee : how great companies make social media work ent://SD_ILS/0/SD_ILS:219956 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Burgess, Cheryl&#160;Burgess, Mark, 1949-<br/>2014<br/>Perpustakaan Kuala Lumpur&#160;Perpustakaan Jabatan<br/>ISBN&#160;9780071816410<br/> Epic content marketing : how to tell a different story, break through the clutter, &amp; win more customers by marketing less ent://SD_ILS/0/SD_ILS:211904 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Pulizzi, Joe<br/>2014<br/>Perpustakaan Kuala Lumpur&#160;Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN&#160;9780071819893<br/> Celebrity capital : assessing the value of fame ent://SD_ILS/0/SD_ILS:234287 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Gunter, Barrie, author.<br/>2014<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9781628927733<br/> Brand-driven city building and the virtualizing of space ent://SD_ILS/0/SD_ILS:251771 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Gutzmer, Alexander<br/>2014<br/>Perpustakaan Jabatan<br/>ISBN&#160;9780415815345<br/> The sonic boom : how sound transforms the way we think, feel, and buy ent://SD_ILS/0/SD_ILS:252025 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Beckerman,Joel ; Gray,Tyler<br/>2014<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780544191747<br/> The gamification revolution : how leaders leverage game mechanics to crush the competition ent://SD_ILS/0/SD_ILS:219887 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Zichermann, Gabe, 1974-&#160;Linder, Joselin<br/>2013<br/>ISBN&#160;9780071808316<br/> Klout matters : how to engage customers, boost your digital influence : and raise your klout score for success ent://SD_ILS/0/SD_ILS:220035 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Carr, Gina<br/>2013<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780071827317<br/> Brilliant social media : how to start, refine and improve your social media business strategy ent://SD_ILS/0/SD_ILS:219136 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Gray, Adam, author<br/>2013<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9781292001135<br/> Profit from mobile social media revolution ent://SD_ILS/0/SD_ILS:192013 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Maya, Laura<br/>2012<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9789810739584<br/> Social media marketing for dummies ent://SD_ILS/0/SD_ILS:184874 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Singh, Shiv&#160;Diamond, Stephanie<br/>2012<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9781118065143<br/> Winning the story wars : why those who tell--and live--the best stories will rule the future ent://SD_ILS/0/SD_ILS:206960 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Sachs, Jonah<br/>2012<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9781422143568<br/> The social trade show : leveraging social media and virtual events to connect with your customers ent://SD_ILS/0/SD_ILS:210754 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Browne, Traci<br/>2012<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780789749130<br/> Online consumer behavior : theory and research in social media, advertising, and e-tail ent://SD_ILS/0/SD_ILS:211018 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Close, angeline g.<br/>2012<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9781848729698<br/> Engage! : the complete guide for brands &amp; businesses to build, cultivate and measure success in the new web/c Brian Solis. ent://SD_ILS/0/SD_ILS:146467 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Solis, Brian<br/>2011<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9781118003763<br/> 301 ways to use social media to boost your marketing ent://SD_ILS/0/SD_ILS:146478 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Parker, Catherine, 1978-<br/>2011<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780071739047<br/> We first : how brands and consumers use social media to build a better world ent://SD_ILS/0/SD_ILS:192027 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Mainwaring, Simon, 1967-<br/>2011<br/>Perpustakaan Kuala Lumpur&#160;Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN&#160;9780230110267<br/> Social media playbook for business : reaching your online community with Twitter, Facebook, Linkedin, and more ent://SD_ILS/0/SD_ILS:167531 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Funk, Tom, 1965-<br/>2011<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780313386268<br/> Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (&amp; other social networks) ent://SD_ILS/0/SD_ILS:167794 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Kerpen, Dave<br/>2011<br/>Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul&#160;Perpustakaan Kuala Lumpur, Cawangan Gombak Setia&#160;Perpustakaan Jabatan<br/>ISBN&#160;9780071762342<br/> Start something that matters ent://SD_ILS/0/SD_ILS:172695 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Mycoskie, Blake<br/>Known as the founder of TOMS Shoes and as a contestant on The Amazing Race, Mycoskie uses his experience with TOMS, as well as interviews with leaders of non-profits and corporations, to convey valuable lessons about entrepreneurship, transparency of leadership, and living by one's values.<br/>2011<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9781400069187<br/> Pre-commerce : how companies and customers are transforming business together ent://SD_ILS/0/SD_ILS:175257 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Pearson, Bob, 1962-&#160;Zehr, Dan<br/>2011<br/>Perpustakaan Kuala Lumpur&#160;Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN&#160;9780470928448<br/> Everywhere : comprehensive digital business strategy for the social media era ent://SD_ILS/0/SD_ILS:175324 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Weber, Larry.<br/>2011<br/>Perpustakaan Kuala Lumpur&#160;Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN&#160;9780470651704<br/> Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships ent://SD_ILS/0/SD_ILS:147308 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Gillin, Paul.&#160;Schwartzman, Eric<br/>&quot;The social media craze has, ironically, given birth to one of the biggest booms in recent book publishing. The gaping hole in this market, however, is B2B. Nearly every social media book that's been published either targets the consumer market or treats B2B as an afterthought. If you search for &quot;B2B social media marketing&quot; on Amazon, the results revealed not a single relevant title. In fact, Paul's own two social media books both turn up in the top 10 results, despite the fact that neither of them directly targets this market. This is a stunning gap, given that some of the earliest adopters of social media were B2B companies like IBM, Sun Microsystems and Cisco. There is also plentiful evidence that B2B marketers are hungry for information about this topic. At the recent Inbound Marketing Summit in Boston, a show of hands from the audience of 350 marketers revealed that about 70% identified themselves as B2B. The authors' own consulting and speaking engagements, which were principally to consumer audiences a couple of years ago, are now almost entirely to B2B companies and trade associations. The Business Marketing Association estimates B2B marketing spending at over $80 billion annually. Among the top 50 companies on the Fortune 500, nearly all have significant B2B sales. What's more, the B2B market tends to be less price sensitive than the consumer market, meaning that readers are more likely to pay a premium price for specialized guide and to buy in quantity. How Businesses Reach Businesses will build upon our extensive experience in this space, the authors' two successful social media books, and more than a decade of collective immersion in this topic. This will be a hands-on guide with plentiful examples, case studies and best practices. It will focus on the channels that are proving most effective for B2B marketers as well as on the topics that are unique to this segment, including prospecting for clients, long selling cycles and high-ticket items, using social media for long-term client relationships, corporate transparency and policies, etc&quot;--<br/>2011<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780470639337<br/> Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (&amp; other social networks) ent://SD_ILS/0/SD_ILS:287325 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Kerpen, Dave<br/>2011<br/>Pustaka KL @ Keramat<br/>ISBN&#160;9780071813723<br/> Social media 101 : tactics and tips to develop your business online ent://SD_ILS/0/SD_ILS:130789 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Brogan, Chris<br/>2010<br/>ISBN&#160;9780470563410<br/> The hyper-social organization : eclipse your competition by leveraging social media ent://SD_ILS/0/SD_ILS:132745 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Gossieaux, Francois&#160;Moran, Ed<br/>2010<br/>ISBN&#160;9780071714020<br/> Success secrets of the social media marketing superstars ent://SD_ILS/0/SD_ILS:132761 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Meyerson, Mitch<br/>2010<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9781599183770<br/> Social media 101 : tactics and tips to develop your business online ent://SD_ILS/0/SD_ILS:132884 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Brogan, Chris<br/>2010<br/>ISBN&#160;9780470563410<br/> Social media metrics : how to measure and optimize your marketing investment ent://SD_ILS/0/SD_ILS:139064 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Sterne, Jim, 1955-<br/>2010<br/>ISBN&#160;9780470583784<br/> The dragon fly effect quick, effective, and powerful ways to use social media to drive social change ent://SD_ILS/0/SD_ILS:142091 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Aaker,Jennifer Lynn.<br/>2010<br/>Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN&#160;9780470614150<br/> Working the crowd : social media marketing for business ent://SD_ILS/0/SD_ILS:161812 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Brown, Eileen<br/>2010<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9781906124717<br/> Blogging by million, earn by millions: how the young savvies earn millions by blogging, totally committed to their current job, yet still progress in their career ent://SD_ILS/0/SD_ILS:164762 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Maya, Laura<br/>2010<br/>Perpustakaan Kuala Lumpur&#160;Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN&#160;9789675541001<br/> Your million dollar dream ent://SD_ILS/0/SD_ILS:187506 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Monosoff, Tamara<br/>2010<br/>ISBN&#160;9780071629430<br/> Viral loop : the power of pass it on ent://SD_ILS/0/SD_ILS:120720 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Penenberg, Adam L.<br/>2009<br/>ISBN&#160;9780340994962<br/> Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business! ent://SD_ILS/0/SD_ILS:123739 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Gillin, Paul.<br/>2009&#160;2008<br/>ISBN&#160;9781884956850<br/> The new influencers : a marketer's guide to the new social media ent://SD_ILS/0/SD_ILS:123755 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Gillin, Paul.<br/>2009<br/>ISBN&#160;9781884956942<br/> Marketing in the groundswell ent://SD_ILS/0/SD_ILS:123873 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Li, Charlene.&#160;Bernoff, Josh<br/>2009<br/>ISBN&#160;978142229807 (hbk.)<br/> The digital handshake : seven proven strategies to grow your business using social media ent://SD_ILS/0/SD_ILS:124044 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Chaney, Paul, 1955-<br/>2009<br/>ISBN&#160;9780470499276<br/> Trust agents : Using the web to build influence, improve reputation, and earn trust ent://SD_ILS/0/SD_ILS:124073 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Brogan, Chris&#160;Smith, Julien<br/>2009<br/>ISBN&#160;9780470743089<br/> MArketing in the ground swell ent://SD_ILS/0/SD_ILS:130613 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Li Charlene&#160;Bernoff Josh<br/>2009<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9781422129807<br/> The digital handshake : seven proven strategies to grow your business using social media ent://SD_ILS/0/SD_ILS:130808 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Chaney, Paul, 1955-<br/>2009<br/>ISBN&#160;9780470499276<br/> The digital handshake : seven proven strategies to grow your business using social media ent://SD_ILS/0/SD_ILS:132883 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Chaney, Paul, 1955-<br/>2009<br/>ISBN&#160;9780470499276<br/> The new community rules : marketing on the social web ent://SD_ILS/0/SD_ILS:135326 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Weinberg, Tamar.<br/>2009<br/>ISBN&#160;9780596156817<br/> The new community rules : marketing on the social web ent://SD_ILS/0/SD_ILS:135942 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Weinberg, Tamar.<br/>2009<br/>ISBN&#160;9780596156817<br/> We are smarter than me : how to unleash the power of crowds in your business ent://SD_ILS/0/SD_ILS:278355 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Libert, Barry&#160;Spector, Jon<br/>2008<br/>ISBN&#160;9780132244794<br/> The rise of brands ent://SD_ILS/0/SD_ILS:97797 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Moor, Liz<br/>2007<br/>ISBN&#160;9781845203832<br/> The rise of brands ent://SD_ILS/0/SD_ILS:102724 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Moor, Liz<br/>2007<br/>Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN&#160;9781845203832<br/> The rise of brands ent://SD_ILS/0/SD_ILS:103026 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Moor, Liz<br/>2007<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9781845203832<br/> The rise of brands ent://SD_ILS/0/SD_ILS:103990 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Moor, Liz<br/>2007<br/>Perpustakaan Jabatan<br/>ISBN&#160;9781845203832<br/> The new influencers : a marketer's guide to the new social media ent://SD_ILS/0/SD_ILS:121004 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Gillin, Paul.<br/>2007<br/>ISBN&#160;9781884956652<br/> Consumer culture history, theory and politics ent://SD_ILS/0/SD_ILS:110273 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Sassatelli, Roberta<br/>2007<br/>Perpustakaan Jabatan&#160;Perpustakaan Kuala Lumpur, Cawangan Setiawangsa<br/>ISBN&#160;9781412911801<br/> The brand innovation manifesto ent://SD_ILS/0/SD_ILS:84599 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Grant, John<br/>2006<br/>ISBN&#160;9780470027516<br/> Packaging girlhood : rescuing our daughters from marketers' schemes ent://SD_ILS/0/SD_ILS:110368 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Lamb, Sharon.&#160;Brown, Lyn Mikel, 1956-<br/>2006<br/>ISBN&#160;9780312370053<br/> The cult of the luxury brand : inside Asia's love affair with luxury ent://SD_ILS/0/SD_ILS:240425 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Chadha, Radha&#160;Husband, Paul<br/>2006<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9781857886351<br/> Marketing across cultures ent://SD_ILS/0/SD_ILS:56193 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Usunier, Jean-Claude<br/>2005<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780273685296<br/> Creating the customer-driven library : building on the bookstore model ent://SD_ILS/0/SD_ILS:93032 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Woodward, Jeannette A.<br/>2005<br/>ISBN&#160;9780838908884<br/> Marketing across cultures ent://SD_ILS/0/SD_ILS:70294 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Usunier, Jean-Claude&#160;Lee, Julie Anne<br/>2005<br/>ISBN&#160;9780273685296<br/> Marketing across cultures ent://SD_ILS/0/SD_ILS:73230 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Usunier, Jean-Claude<br/>2005<br/>Perpustakaan Jabatan<br/>ISBN&#160;9780273685296<br/> Exotic visions in marketing theory and practice ent://SD_ILS/0/SD_ILS:12817 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Walle, Alf H.<br/>2002<br/>ISBN&#160;9781567203943<br/> The moral dimension of marketing : essays on business ethics ent://SD_ILS/0/SD_ILS:45383 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Davidson, D. Kirk<br/>2002<br/>ISBN&#160;9780877573005<br/> The cluetrain manifesto ent://SD_ILS/0/SD_ILS:37574 2026-06-01T01:55:40Z 2026-06-01T01:55:40Z Levine, Rick ... [et al]<br/>2000<br/>ISBN&#160;9780738202440<br/>