Search Results for Marketing -- Social aspectsSirsiDynix Enterprisehttp://kllibrary.dbkl.gov.my/client/en_US/pkl/pkl/qu$003dMarketing$002b--$002bSocial$002baspects$0026ps$003d300?dt=list2026-06-01T01:55:40ZSocial Media Marketing For Dummiesent://SD_ILS/0/SD_ILS:2743492026-06-01T01:55:40Z2026-06-01T01:55:40ZSingh, Shiv Diamond, Stephanie<br/>2020<br/>Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Setiawangsa Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul Perpustakaan Lembah Pantai Pustaka KL @ PPR Pinggiran Bukit Jalil<br/>ISBN 9781119617006<br/>Think like Amazon : 50 1/2 ideas to become a digital leaderent://SD_ILS/0/SD_ILS:2806052026-06-01T01:55:40Z2026-06-01T01:55:40ZRossman, John Smith, Julien, author.<br/>2020<br/>Perpustakaan Lembah Pantai<br/>ISBN 9781260455496<br/>PEMASARAN ONLINEent://SD_ILS/0/SD_ILS:2897572026-06-01T01:55:40Z2026-06-01T01:55:40ZAmir Zakaria, 1969- author.<br/>2019<br/>Pustaka KL @ Keramat<br/>ISBN 9789673841790<br/>Advances in social media for travel, tourism and hospitality : new perspectives, practice and casesent://SD_ILS/0/SD_ILS:2672322026-06-01T01:55:40Z2026-06-01T01:55:40ZGretzel, Ulrike, editor. Sigala, Marianna, editor.<br/>2018<br/>Perpustakaan Jabatan<br/>ISBN 9781472469205<br/>Instagram For Business for dummiesent://SD_ILS/0/SD_ILS:2882702026-06-01T01:55:40Z2026-06-01T01:55:40ZHerman, Jenn, author. Butow, Eric, author. Walker, Corey, author.<br/>2018<br/>Pustaka KL @ Keramat<br/>ISBN 9781119439813<br/>Bizarre things we've done to our bodiesent://SD_ILS/0/SD_ILS:2348532026-06-01T01:55:40Z2026-06-01T01:55:40ZGarbe, Suzanne<br/>2016<br/>Perpustakaan Lembah Pantai<br/>ISBN 9781491442685<br/>The attention merchants : the epic scramble to get inside our headsent://SD_ILS/0/SD_ILS:2434052026-06-01T01:55:40Z2026-06-01T01:55:40ZWu, Tim<br/>2016<br/>Perpustakaan Medan Idaman<br/>ISBN 9780385352017<br/>Momentum : how to propel your marketing and transform your brand in the digital ageent://SD_ILS/0/SD_ILS:2500162026-06-01T01:55:40Z2026-06-01T01:55:40ZKabani, Shama Hyder<br/>2016<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9781942952251<br/>Roket emelent://SD_ILS/0/SD_ILS:2515042026-06-01T01:55:40Z2026-06-01T01:55:40ZNajib Asaddok, 1983- author, editor<br/>2016<br/>Perpustakaan Kuala Lumpur Perpustakaan Lembah Pantai Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN 9789671377130<br/>The social employee : how great companies make social media workent://SD_ILS/0/SD_ILS:2199562026-06-01T01:55:40Z2026-06-01T01:55:40ZBurgess, Cheryl Burgess, Mark, 1949-<br/>2014<br/>Perpustakaan Kuala Lumpur Perpustakaan Jabatan<br/>ISBN 9780071816410<br/>Epic content marketing : how to tell a different story, break through the clutter, & win more customers by marketing lessent://SD_ILS/0/SD_ILS:2119042026-06-01T01:55:40Z2026-06-01T01:55:40ZPulizzi, Joe<br/>2014<br/>Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN 9780071819893<br/>Celebrity capital : assessing the value of fameent://SD_ILS/0/SD_ILS:2342872026-06-01T01:55:40Z2026-06-01T01:55:40ZGunter, Barrie, author.<br/>2014<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9781628927733<br/>Brand-driven city building and the virtualizing of spaceent://SD_ILS/0/SD_ILS:2517712026-06-01T01:55:40Z2026-06-01T01:55:40ZGutzmer, Alexander<br/>2014<br/>Perpustakaan Jabatan<br/>ISBN 9780415815345<br/>The sonic boom : how sound transforms the way we think, feel, and buyent://SD_ILS/0/SD_ILS:2520252026-06-01T01:55:40Z2026-06-01T01:55:40ZBeckerman,Joel ; Gray,Tyler<br/>2014<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9780544191747<br/>The gamification revolution : how leaders leverage game mechanics to crush the competitionent://SD_ILS/0/SD_ILS:2198872026-06-01T01:55:40Z2026-06-01T01:55:40ZZichermann, Gabe, 1974- Linder, Joselin<br/>2013<br/>ISBN 9780071808316<br/>Klout matters : how to engage customers, boost your digital influence : and raise your klout score for successent://SD_ILS/0/SD_ILS:2200352026-06-01T01:55:40Z2026-06-01T01:55:40ZCarr, Gina<br/>2013<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9780071827317<br/>Brilliant social media : how to start, refine and improve your social media business strategyent://SD_ILS/0/SD_ILS:2191362026-06-01T01:55:40Z2026-06-01T01:55:40ZGray, Adam, author<br/>2013<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9781292001135<br/>Profit from mobile social media revolutionent://SD_ILS/0/SD_ILS:1920132026-06-01T01:55:40Z2026-06-01T01:55:40ZMaya, Laura<br/>2012<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9789810739584<br/>Social media marketing for dummiesent://SD_ILS/0/SD_ILS:1848742026-06-01T01:55:40Z2026-06-01T01:55:40ZSingh, Shiv Diamond, Stephanie<br/>2012<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9781118065143<br/>Winning the story wars : why those who tell--and live--the best stories will rule the futureent://SD_ILS/0/SD_ILS:2069602026-06-01T01:55:40Z2026-06-01T01:55:40ZSachs, Jonah<br/>2012<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9781422143568<br/>The social trade show : leveraging social media and virtual events to connect with your customersent://SD_ILS/0/SD_ILS:2107542026-06-01T01:55:40Z2026-06-01T01:55:40ZBrowne, Traci<br/>2012<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9780789749130<br/>Online consumer behavior : theory and research in social media, advertising, and e-tailent://SD_ILS/0/SD_ILS:2110182026-06-01T01:55:40Z2026-06-01T01:55:40ZClose, angeline g.<br/>2012<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9781848729698<br/>Engage! : the complete guide for brands & businesses to build, cultivate and measure success in the new web/c Brian Solis.ent://SD_ILS/0/SD_ILS:1464672026-06-01T01:55:40Z2026-06-01T01:55:40ZSolis, Brian<br/>2011<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9781118003763<br/>301 ways to use social media to boost your marketingent://SD_ILS/0/SD_ILS:1464782026-06-01T01:55:40Z2026-06-01T01:55:40ZParker, Catherine, 1978-<br/>2011<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9780071739047<br/>We first : how brands and consumers use social media to build a better worldent://SD_ILS/0/SD_ILS:1920272026-06-01T01:55:40Z2026-06-01T01:55:40ZMainwaring, Simon, 1967-<br/>2011<br/>Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN 9780230110267<br/>Social media playbook for business : reaching your online community with Twitter, Facebook, Linkedin, and moreent://SD_ILS/0/SD_ILS:1675312026-06-01T01:55:40Z2026-06-01T01:55:40ZFunk, Tom, 1965-<br/>2011<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9780313386268<br/>Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks)ent://SD_ILS/0/SD_ILS:1677942026-06-01T01:55:40Z2026-06-01T01:55:40ZKerpen, Dave<br/>2011<br/>Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul Perpustakaan Kuala Lumpur, Cawangan Gombak Setia Perpustakaan Jabatan<br/>ISBN 9780071762342<br/>Start something that mattersent://SD_ILS/0/SD_ILS:1726952026-06-01T01:55:40Z2026-06-01T01:55:40ZMycoskie, Blake<br/>Known as the founder of TOMS Shoes and as a contestant on The Amazing Race, Mycoskie uses his experience with TOMS, as well as interviews with leaders of non-profits and corporations, to convey valuable lessons about entrepreneurship, transparency of leadership, and living by one's values.<br/>2011<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9781400069187<br/>Pre-commerce : how companies and customers are transforming business togetherent://SD_ILS/0/SD_ILS:1752572026-06-01T01:55:40Z2026-06-01T01:55:40ZPearson, Bob, 1962- Zehr, Dan<br/>2011<br/>Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN 9780470928448<br/>Everywhere : comprehensive digital business strategy for the social media eraent://SD_ILS/0/SD_ILS:1753242026-06-01T01:55:40Z2026-06-01T01:55:40ZWeber, Larry.<br/>2011<br/>Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN 9780470651704<br/>Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationshipsent://SD_ILS/0/SD_ILS:1473082026-06-01T01:55:40Z2026-06-01T01:55:40ZGillin, Paul. Schwartzman, Eric<br/>"The social media craze has, ironically, given birth to one of the biggest booms in recent book publishing. The gaping hole in this market, however, is B2B. Nearly every social media book that's been published either targets the consumer market or treats B2B as an afterthought. If you search for "B2B social media marketing" on Amazon, the results revealed not a single relevant title. In fact, Paul's own two social media books both turn up in the top 10 results, despite the fact that neither of them directly targets this market. This is a stunning gap, given that some of the earliest adopters of social media were B2B companies like IBM, Sun Microsystems and Cisco. There is also plentiful evidence that B2B marketers are hungry for information about this topic. At the recent Inbound Marketing Summit in Boston, a show of hands from the audience of 350 marketers revealed that about 70% identified themselves as B2B. The authors' own consulting and speaking engagements, which were principally to consumer audiences a couple of years ago, are now almost entirely to B2B companies and trade associations. The Business Marketing Association estimates B2B marketing spending at over $80 billion annually. Among the top 50 companies on the Fortune 500, nearly all have significant B2B sales. What's more, the B2B market tends to be less price sensitive than the consumer market, meaning that readers are more likely to pay a premium price for specialized guide and to buy in quantity. How Businesses Reach Businesses will build upon our extensive experience in this space, the authors' two successful social media books, and more than a decade of collective immersion in this topic. This will be a hands-on guide with plentiful examples, case studies and best practices. It will focus on the channels that are proving most effective for B2B marketers as well as on the topics that are unique to this segment, including prospecting for clients, long selling cycles and high-ticket items, using social media for long-term client relationships, corporate transparency and policies, etc"--<br/>2011<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9780470639337<br/>Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks)ent://SD_ILS/0/SD_ILS:2873252026-06-01T01:55:40Z2026-06-01T01:55:40ZKerpen, Dave<br/>2011<br/>Pustaka KL @ Keramat<br/>ISBN 9780071813723<br/>Social media 101 : tactics and tips to develop your business onlineent://SD_ILS/0/SD_ILS:1307892026-06-01T01:55:40Z2026-06-01T01:55:40ZBrogan, Chris<br/>2010<br/>ISBN 9780470563410<br/>The hyper-social organization : eclipse your competition by leveraging social mediaent://SD_ILS/0/SD_ILS:1327452026-06-01T01:55:40Z2026-06-01T01:55:40ZGossieaux, Francois Moran, Ed<br/>2010<br/>ISBN 9780071714020<br/>Success secrets of the social media marketing superstarsent://SD_ILS/0/SD_ILS:1327612026-06-01T01:55:40Z2026-06-01T01:55:40ZMeyerson, Mitch<br/>2010<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9781599183770<br/>Social media 101 : tactics and tips to develop your business onlineent://SD_ILS/0/SD_ILS:1328842026-06-01T01:55:40Z2026-06-01T01:55:40ZBrogan, Chris<br/>2010<br/>ISBN 9780470563410<br/>Social media metrics : how to measure and optimize your marketing investmentent://SD_ILS/0/SD_ILS:1390642026-06-01T01:55:40Z2026-06-01T01:55:40ZSterne, Jim, 1955-<br/>2010<br/>ISBN 9780470583784<br/>The dragon fly effect quick, effective, and powerful ways to use social media to drive social changeent://SD_ILS/0/SD_ILS:1420912026-06-01T01:55:40Z2026-06-01T01:55:40ZAaker,Jennifer Lynn.<br/>2010<br/>Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN 9780470614150<br/>Working the crowd : social media marketing for businessent://SD_ILS/0/SD_ILS:1618122026-06-01T01:55:40Z2026-06-01T01:55:40ZBrown, Eileen<br/>2010<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9781906124717<br/>Blogging by million, earn by millions: how the young savvies earn millions by blogging, totally committed to their current job, yet still progress in their careerent://SD_ILS/0/SD_ILS:1647622026-06-01T01:55:40Z2026-06-01T01:55:40ZMaya, Laura<br/>2010<br/>Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN 9789675541001<br/>Your million dollar dreament://SD_ILS/0/SD_ILS:1875062026-06-01T01:55:40Z2026-06-01T01:55:40ZMonosoff, Tamara<br/>2010<br/>ISBN 9780071629430<br/>Viral loop : the power of pass it onent://SD_ILS/0/SD_ILS:1207202026-06-01T01:55:40Z2026-06-01T01:55:40ZPenenberg, Adam L.<br/>2009<br/>ISBN 9780340994962<br/>Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business!ent://SD_ILS/0/SD_ILS:1237392026-06-01T01:55:40Z2026-06-01T01:55:40ZGillin, Paul.<br/>2009 2008<br/>ISBN 9781884956850<br/>The new influencers : a marketer's guide to the new social mediaent://SD_ILS/0/SD_ILS:1237552026-06-01T01:55:40Z2026-06-01T01:55:40ZGillin, Paul.<br/>2009<br/>ISBN 9781884956942<br/>Marketing in the groundswellent://SD_ILS/0/SD_ILS:1238732026-06-01T01:55:40Z2026-06-01T01:55:40ZLi, Charlene. Bernoff, Josh<br/>2009<br/>ISBN 978142229807 (hbk.)<br/>The digital handshake : seven proven strategies to grow your business using social mediaent://SD_ILS/0/SD_ILS:1240442026-06-01T01:55:40Z2026-06-01T01:55:40ZChaney, Paul, 1955-<br/>2009<br/>ISBN 9780470499276<br/>Trust agents : Using the web to build influence, improve reputation, and earn trustent://SD_ILS/0/SD_ILS:1240732026-06-01T01:55:40Z2026-06-01T01:55:40ZBrogan, Chris Smith, Julien<br/>2009<br/>ISBN 9780470743089<br/>MArketing in the ground swellent://SD_ILS/0/SD_ILS:1306132026-06-01T01:55:40Z2026-06-01T01:55:40ZLi Charlene Bernoff Josh<br/>2009<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9781422129807<br/>The digital handshake : seven proven strategies to grow your business using social mediaent://SD_ILS/0/SD_ILS:1308082026-06-01T01:55:40Z2026-06-01T01:55:40ZChaney, Paul, 1955-<br/>2009<br/>ISBN 9780470499276<br/>The digital handshake : seven proven strategies to grow your business using social mediaent://SD_ILS/0/SD_ILS:1328832026-06-01T01:55:40Z2026-06-01T01:55:40ZChaney, Paul, 1955-<br/>2009<br/>ISBN 9780470499276<br/>The new community rules : marketing on the social webent://SD_ILS/0/SD_ILS:1353262026-06-01T01:55:40Z2026-06-01T01:55:40ZWeinberg, Tamar.<br/>2009<br/>ISBN 9780596156817<br/>The new community rules : marketing on the social webent://SD_ILS/0/SD_ILS:1359422026-06-01T01:55:40Z2026-06-01T01:55:40ZWeinberg, Tamar.<br/>2009<br/>ISBN 9780596156817<br/>We are smarter than me : how to unleash the power of crowds in your businessent://SD_ILS/0/SD_ILS:2783552026-06-01T01:55:40Z2026-06-01T01:55:40ZLibert, Barry Spector, Jon<br/>2008<br/>ISBN 9780132244794<br/>The rise of brandsent://SD_ILS/0/SD_ILS:977972026-06-01T01:55:40Z2026-06-01T01:55:40ZMoor, Liz<br/>2007<br/>ISBN 9781845203832<br/>The rise of brandsent://SD_ILS/0/SD_ILS:1027242026-06-01T01:55:40Z2026-06-01T01:55:40ZMoor, Liz<br/>2007<br/>Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN 9781845203832<br/>The rise of brandsent://SD_ILS/0/SD_ILS:1030262026-06-01T01:55:40Z2026-06-01T01:55:40ZMoor, Liz<br/>2007<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9781845203832<br/>The rise of brandsent://SD_ILS/0/SD_ILS:1039902026-06-01T01:55:40Z2026-06-01T01:55:40ZMoor, Liz<br/>2007<br/>Perpustakaan Jabatan<br/>ISBN 9781845203832<br/>The new influencers : a marketer's guide to the new social mediaent://SD_ILS/0/SD_ILS:1210042026-06-01T01:55:40Z2026-06-01T01:55:40ZGillin, Paul.<br/>2007<br/>ISBN 9781884956652<br/>Consumer culture history, theory and politicsent://SD_ILS/0/SD_ILS:1102732026-06-01T01:55:40Z2026-06-01T01:55:40ZSassatelli, Roberta<br/>2007<br/>Perpustakaan Jabatan Perpustakaan Kuala Lumpur, Cawangan Setiawangsa<br/>ISBN 9781412911801<br/>The brand innovation manifestoent://SD_ILS/0/SD_ILS:845992026-06-01T01:55:40Z2026-06-01T01:55:40ZGrant, John<br/>2006<br/>ISBN 9780470027516<br/>Packaging girlhood : rescuing our daughters from marketers' schemesent://SD_ILS/0/SD_ILS:1103682026-06-01T01:55:40Z2026-06-01T01:55:40ZLamb, Sharon. Brown, Lyn Mikel, 1956-<br/>2006<br/>ISBN 9780312370053<br/>The cult of the luxury brand : inside Asia's love affair with luxuryent://SD_ILS/0/SD_ILS:2404252026-06-01T01:55:40Z2026-06-01T01:55:40ZChadha, Radha Husband, Paul<br/>2006<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9781857886351<br/>Marketing across culturesent://SD_ILS/0/SD_ILS:561932026-06-01T01:55:40Z2026-06-01T01:55:40ZUsunier, Jean-Claude<br/>2005<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9780273685296<br/>Creating the customer-driven library : building on the bookstore modelent://SD_ILS/0/SD_ILS:930322026-06-01T01:55:40Z2026-06-01T01:55:40ZWoodward, Jeannette A.<br/>2005<br/>ISBN 9780838908884<br/>Marketing across culturesent://SD_ILS/0/SD_ILS:702942026-06-01T01:55:40Z2026-06-01T01:55:40ZUsunier, Jean-Claude Lee, Julie Anne<br/>2005<br/>ISBN 9780273685296<br/>Marketing across culturesent://SD_ILS/0/SD_ILS:732302026-06-01T01:55:40Z2026-06-01T01:55:40ZUsunier, Jean-Claude<br/>2005<br/>Perpustakaan Jabatan<br/>ISBN 9780273685296<br/>Exotic visions in marketing theory and practiceent://SD_ILS/0/SD_ILS:128172026-06-01T01:55:40Z2026-06-01T01:55:40ZWalle, Alf H.<br/>2002<br/>ISBN 9781567203943<br/>The moral dimension of marketing : essays on business ethicsent://SD_ILS/0/SD_ILS:453832026-06-01T01:55:40Z2026-06-01T01:55:40ZDavidson, D. Kirk<br/>2002<br/>ISBN 9780877573005<br/>The cluetrain manifestoent://SD_ILS/0/SD_ILS:375742026-06-01T01:55:40Z2026-06-01T01:55:40ZLevine, Rick ... [et al]<br/>2000<br/>ISBN 9780738202440<br/>