Search Results for Relationship marketing - Narrowed by: English

Customer relationship marketing : theoretical and managerial perspectives

2025-11-04T05:39:44Z

K Malhotra, Naresh Agarwal, James
2021
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBN 9781944659745

Data mining techniques : for marketing, sales, and customer relationship management

2025-11-04T05:39:44Z

Linoff, Gordon S. Berry, Michael J. A.
2011
Perpustakaan Kuala Lumpur
ISBN 9780470650936

Up close and personal? : customer relationship marketing @ work

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Gamble, Paul R.
2006
ISBN 9780749446918

Up close and personal? : customer relationship marketing @ work

2025-11-04T05:39:44Z

Gamble, Paul R.
2006
ISBN 9780749446918

Up close and personal? : customer relationship marketing @ work

2025-11-04T05:39:44Z

Gamble, Paul R.
2006
ISBN 9780749446918

Leading through relationship marketing : how winning organisations leverage stakeholder relationships to improve business performance

2025-11-04T05:39:44Z

Batterley, Richard
2004
ISBN 9780074713747

Total Relationship Marketing : marketing management, relationship strategy and CRM approaches for the network economy

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Gummesson, Evert 1936-
2003
ISBN 9780750654074

Never Say Sell

2025-11-04T05:39:44Z

McMakin ,Tom
2021
Perpustakaan Kuala Lumpur
ISBN 9781119683780

CUSTOMER-BRAND RELATIONSHIP : What the Universities Should Know

2025-11-04T05:39:44Z

Sharizal Hashim Norjaya Mohd. Yasin, author.
2019
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBN 9789674128173

Customer analytics for dummies

2025-11-04T05:39:44Z

Sauro, Jeff
2015
Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBN 9781118937594

The rise of the platform marketer / : performance marketing with google, facebook, and twitter, plus the latest high-growth digital advertising platforms

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Dempster, Craig Lee, John, 1974-
2015
Perpustakaan Kuala Lumpur
ISBN 9781119059721

We-Commerce

2025-11-04T05:39:44Z

Howard, Billee
2015
Perpustakaan Kuala Lumpur
ISBN 9780399173622

Romancing the brand : how brands create strong, intimate relationships with customers

2025-11-04T05:39:44Z

Halloran, Tim, 1969-
2014
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul
ISBN 9781118611289

Your brand, the next media company : how a social business strategy enables better content, smarter marketing, and deeper customer relationships

2025-11-04T05:39:44Z

Brito, Michael, author
2014
Perpustakaan Kuala Lumpur
ISBN 9780789751614

Influence marketing : how to create, manage, and measure brand influencers in social media marketing

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Brown, Danny, author Fiorella, Sam, author
2013
ISBN 9780789751041

Managing the new customer relationship : strategies to engage the social customer and build lasting value

2025-11-04T05:39:44Z

Gordon, Ian, 1952 June 19-
2013
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul
ISBN 9781118092217

UnMarketing : stop marketing. Start engaging

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Stratten, Scott.
"For generations, marketing has been hypocritical. We've been taught to market to others the way we hate being marketed to (cold-calling, flyers, ads); yet we're all aware that no one likes to be marketed to. Potential and current customers want to be listened to, validated, and have a platform to be heard -- especially online. This book shows people how to create a mindset and systems that perpetually attract the right customers. Instead of teaching the tired method of Push & Pray method (pushing out marketing messages, and praying people buy), UnMarketing focuses on the Pull & Stay technique (pulling your market towards you and staying/engaging with them, so when they have the need for your product/service, you're the logical choice). This revised edition has the following updates: Addition of two new chapters: "Awesomeness of Being an Author 2.0" and "UnBook Tour" New information on targeted Google and Facebook ads and how, even with these targeted ads, relationships are still important Updates to the chapter on Twitter versus Facebook versus Linked In Updates to/additions of any new terms (i.e. Twitter lists, Facebook chat, Google+) Updates to the chapter on Tweetathon, as more has been done on this project Updates to Chapter 28, "Stirring Coffee" "--
2012
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg
Perpustakaan Kuala Lumpur
ISBN 9781118176283

Clients, clients, and more clients : create an endless stream of new business with the power of psychology

2025-11-04T05:39:44Z

Kase, Larina
2012
Perpustakaan Kuala Lumpur
ISBN 9780071770750

The 4 A's of marketing : creating value for customer, company and society

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Sheth, Jagdish N. Sisodia, Rajendra
2012
Perpustakaan Kuala Lumpur
ISBN 9780415898355

Sams teach yourself Microsoft Dynamics CRM 2011 in 24 hours

2025-11-04T05:39:44Z

Stanton, Anne A.
2012
Perpustakaan Kuala Lumpur
ISBN 9780672335372

Voice-of-the-customer marketing : a revolutionary five-step process to create customers who care, spend, and stay

2025-11-04T05:39:44Z

Roman, Ernan.
2011
ISBN 9780071740838

Selling for the long run : build lasting customer relationships for breakthrough results

2025-11-04T05:39:44Z

Reed, Wendy Foegen.
2011
Perpustakaan Kuala Lumpur
ISBN 9780071748551

Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships

2025-11-04T05:39:44Z

Gillin, Paul. Schwartzman, Eric
"The social media craze has, ironically, given birth to one of the biggest booms in recent book publishing. The gaping hole in this market, however, is B2B. Nearly every social media book that's been published either targets the consumer market or treats B2B as an afterthought. If you search for "B2B social media marketing" on Amazon, the results revealed not a single relevant title. In fact, Paul's own two social media books both turn up in the top 10 results, despite the fact that neither of them directly targets this market. This is a stunning gap, given that some of the earliest adopters of social media were B2B companies like IBM, Sun Microsystems and Cisco. There is also plentiful evidence that B2B marketers are hungry for information about this topic. At the recent Inbound Marketing Summit in Boston, a show of hands from the audience of 350 marketers revealed that about 70% identified themselves as B2B. The authors' own consulting and speaking engagements, which were principally to consumer audiences a couple of years ago, are now almost entirely to B2B companies and trade associations. The Business Marketing Association estimates B2B marketing spending at over $80 billion annually. Among the top 50 companies on the Fortune 500, nearly all have significant B2B sales. What's more, the B2B market tends to be less price sensitive than the consumer market, meaning that readers are more likely to pay a premium price for specialized guide and to buy in quantity. How Businesses Reach Businesses will build upon our extensive experience in this space, the authors' two successful social media books, and more than a decade of collective immersion in this topic. This will be a hands-on guide with plentiful examples, case studies and best practices. It will focus on the channels that are proving most effective for B2B marketers as well as on the topics that are unique to this segment, including prospecting for clients, long selling cycles and high-ticket items, using social media for long-term client relationships, corporate transparency and policies, etc"--
2011
Perpustakaan Kuala Lumpur
ISBN 9780470639337

The relationship age

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2010
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBN 9780982908310

Strategic alliances and marketing partnership : Gaining competitive advantage through collaboration and partnering

2025-11-04T05:39:44Z

Gibbs, Richard 1955- Humphries, Andrew
2009
Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul
ISBN 9780749454845

The connectors: how the worlds most successful businesspeople build relationship and win clients for life

2025-11-04T05:39:44Z

Kuzmeski, Mariberth
2009
Perpustakaan Kuala Lumpur
ISBN 9780470488188

The connectors how the worlds most successful businesspeople build relationship and win clients for life

2025-11-04T05:39:44Z

Kuzmeski, Mariberth
2009
ISBN 9780470488188

Managing market relationships :

2025-11-04T05:39:44Z

Lindgreen, Adam
2008
Perpustakaan Kuala Lumpur
ISBN 9780566088834

What the customer wants you to know : How everybody needs to think differently about sales

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Charan, Ram
2007
ISBN 9780141036878

The golden apple : how to grow opportunity and harvest success

2025-11-04T05:39:44Z

Aaronson, Kathy
2006
ISBN 9780471777823

Customer relationship management : a database approach

2025-11-04T05:39:44Z

Kumar, V. Reinartz, Werner J.
2006
Perpustakaan Kuala Lumpur
ISBN 9780471271338

The golden apple : how to grow opportunity and harvest success

2025-11-04T05:39:44Z

Aaronson, Kathy
2006
ISBN 9780471777823

Relationship selling : eight competencies of top sales producers

2025-11-04T05:39:44Z

Cathcart, Jim
2005
Perpustakaan Jabatan
ISBN 9789833246250

151 Quick Ideas to Get New Customers : attract an endless flow of business at no or little cost

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Wilson, Jeryy R , 1944-2005
2005
ISBN 9781564148308

Managing customer as investments : The strategic value of customers in the long run

2025-11-04T05:39:44Z

Gupta, Sunil
2005
ISBN 9780131428950

Key account management in financial services : tools and techniques for building strong relationships with major clients

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Cheverton, Peter Hughes, Tim Foss, Bryan
2004
Perpustakaan Kuala Lumpur
ISBN 9780749441876

The referral of a lifetime : the networking system that produces bottom-line results... every day!

2025-11-04T05:39:44Z

Templeton, Tim Stephenson, Lynda Rutledge
2003
ISBN 9781576753217