Search Results for Relationship marketing.SirsiDynix Enterprisehttp://kllibrary.dbkl.gov.my/client/en_US/pkl/pkl/qu$003dRelationship$002bmarketing.$0026ps$003d300?dt=list2025-04-26T15:14:47ZCustomer relationship marketing : theoretical and managerial perspectivesent://SD_ILS/0/SD_ILS:2831362025-04-26T15:14:47Z2025-04-26T15:14:47ZK Malhotra, Naresh Agarwal, James<br/>2021<br/>Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN 9781944659745<br/>Data mining techniques : for marketing, sales, and customer relationship managementent://SD_ILS/0/SD_ILS:1724742025-04-26T15:14:47Z2025-04-26T15:14:47ZLinoff, Gordon S. Berry, Michael J. A.<br/>2011<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9780470650936<br/>Up close and personal? : customer relationship marketing @ workent://SD_ILS/0/SD_ILS:815632025-04-26T15:14:47Z2025-04-26T15:14:47ZGamble, Paul R.<br/>2006<br/>ISBN 9780749446918<br/>Up close and personal? : customer relationship marketing @ workent://SD_ILS/0/SD_ILS:818362025-04-26T15:14:47Z2025-04-26T15:14:47ZGamble, Paul R.<br/>2006<br/>ISBN 9780749446918<br/>Up close and personal? : customer relationship marketing @ workent://SD_ILS/0/SD_ILS:822402025-04-26T15:14:47Z2025-04-26T15:14:47ZGamble, Paul R.<br/>2006<br/>ISBN 9780749446918<br/>Leading through relationship marketing : how winning organisations leverage stakeholder relationships to improve business performanceent://SD_ILS/0/SD_ILS:820362025-04-26T15:14:47Z2025-04-26T15:14:47ZBatterley, Richard<br/>2004<br/>ISBN 9780074713747<br/>Total Relationship Marketing : marketing management, relationship strategy and CRM approaches for the network economyent://SD_ILS/0/SD_ILS:1281012025-04-26T15:14:47Z2025-04-26T15:14:47ZGummesson, Evert 1936-<br/>2003<br/>ISBN 9780750654074<br/>Relationship marketing : Dialogue and networks in the e-commerce eraent://SD_ILS/0/SD_ILS:208582025-04-26T15:14:47Z2025-04-26T15:14:47ZVarey, Richard J.<br/>2002<br/>ISBN 9780470843413<br/>Never Say Sellent://SD_ILS/0/SD_ILS:2860842025-04-26T15:14:47Z2025-04-26T15:14:47ZMcMakin ,Tom<br/>2021<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9781119683780<br/>Pengurusan insani dalam sistem pengurusan pelangganent://SD_ILS/0/SD_ILS:2610622025-04-26T15:14:47Z2025-04-26T15:14:47ZNor Hapiza Mohd Ariffin<br/>2019<br/>Perpustakaan Kuala Lumpur Perpustakaan Lembah Pantai Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail Perpustakaan Medan Idaman<br/>ISBN 9789834900922<br/>CUSTOMER-BRAND RELATIONSHIP : What the Universities Should Knowent://SD_ILS/0/SD_ILS:2810012025-04-26T15:14:47Z2025-04-26T15:14:47ZSharizal Hashim Norjaya Mohd. Yasin, author.<br/>2019<br/>Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN 9789674128173<br/>Customer analytics for dummiesent://SD_ILS/0/SD_ILS:2304032025-04-26T15:14:47Z2025-04-26T15:14:47ZSauro, Jeff<br/>2015<br/>Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN 9781118937594<br/>The rise of the platform marketer / : performance marketing with google, facebook, and twitter, plus the latest high-growth digital advertising platformsent://SD_ILS/0/SD_ILS:2427712025-04-26T15:14:47Z2025-04-26T15:14:47ZDempster, Craig Lee, John, 1974-<br/>2015<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9781119059721<br/>We-Commerceent://SD_ILS/0/SD_ILS:2428182025-04-26T15:14:47Z2025-04-26T15:14:47ZHoward, Billee<br/>2015<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9780399173622<br/>Romancing the brand : how brands create strong, intimate relationships with customersent://SD_ILS/0/SD_ILS:2135502025-04-26T15:14:47Z2025-04-26T15:14:47ZHalloran, Tim, 1969-<br/>2014<br/>Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul<br/>ISBN 9781118611289<br/>Your brand, the next media company : how a social business strategy enables better content, smarter marketing, and deeper customer relationshipsent://SD_ILS/0/SD_ILS:2187262025-04-26T15:14:47Z2025-04-26T15:14:47ZBrito, Michael, author<br/>2014<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9780789751614<br/>Influence marketing : how to create, manage, and measure brand influencers in social media marketingent://SD_ILS/0/SD_ILS:2107552025-04-26T15:14:47Z2025-04-26T15:14:47ZBrown, Danny, author Fiorella, Sam, author<br/>2013<br/>ISBN 9780789751041<br/>Managing the new customer relationship : strategies to engage the social customer and build lasting valueent://SD_ILS/0/SD_ILS:2135202025-04-26T15:14:47Z2025-04-26T15:14:47ZGordon, Ian, 1952 June 19-<br/>2013<br/>Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul<br/>ISBN 9781118092217<br/>UnMarketing : stop marketing. Start engagingent://SD_ILS/0/SD_ILS:1791972025-04-26T15:14:47Z2025-04-26T15:14:47ZStratten, Scott.<br/>"For generations, marketing has been hypocritical. We've been taught to market to others the way we hate being marketed to (cold-calling, flyers, ads); yet we're all aware that no one likes to be marketed to. Potential and current customers want to be listened to, validated, and have a platform to be heard -- especially online. This book shows people how to create a mindset and systems that perpetually attract the right customers. Instead of teaching the tired method of Push & Pray method (pushing out marketing messages, and praying people buy), UnMarketing focuses on the Pull & Stay technique (pulling your market towards you and staying/engaging with them, so when they have the need for your product/service, you're the logical choice). This revised edition has the following updates: Addition of two new chapters: "Awesomeness of Being an Author 2.0" and "UnBook Tour" New information on targeted Google and Facebook ads and how, even with these targeted ads, relationships are still important Updates to the chapter on Twitter versus Facebook versus Linked In Updates to/additions of any new terms (i.e. Twitter lists, Facebook chat, Google+) Updates to the chapter on Tweetathon, as more has been done on this project Updates to Chapter 28, "Stirring Coffee" "--<br/>2012<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg</a><br/>Perpustakaan Kuala Lumpur<br/>ISBN 9781118176283<br/>Clients, clients, and more clients : create an endless stream of new business with the power of psychologyent://SD_ILS/0/SD_ILS:1859272025-04-26T15:14:47Z2025-04-26T15:14:47ZKase, Larina<br/>2012<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9780071770750<br/>The 4 A's of marketing : creating value for customer, company and societyent://SD_ILS/0/SD_ILS:1866362025-04-26T15:14:47Z2025-04-26T15:14:47ZSheth, Jagdish N. Sisodia, Rajendra<br/>2012<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9780415898355<br/>Sams teach yourself Microsoft Dynamics CRM 2011 in 24 hoursent://SD_ILS/0/SD_ILS:2190272025-04-26T15:14:47Z2025-04-26T15:14:47ZStanton, Anne A.<br/>2012<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9780672335372<br/>Voice-of-the-customer marketing : a revolutionary five-step process to create customers who care, spend, and stayent://SD_ILS/0/SD_ILS:1355122025-04-26T15:14:47Z2025-04-26T15:14:47ZRoman, Ernan.<br/>2011<br/>ISBN 9780071740838<br/>Selling for the long run : build lasting customer relationships for breakthrough resultsent://SD_ILS/0/SD_ILS:1465842025-04-26T15:14:47Z2025-04-26T15:14:47ZReed, Wendy Foegen.<br/>2011<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9780071748551<br/>Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationshipsent://SD_ILS/0/SD_ILS:1473082025-04-26T15:14:47Z2025-04-26T15:14:47ZGillin, Paul. Schwartzman, Eric<br/>"The social media craze has, ironically, given birth to one of the biggest booms in recent book publishing. The gaping hole in this market, however, is B2B. Nearly every social media book that's been published either targets the consumer market or treats B2B as an afterthought. If you search for "B2B social media marketing" on Amazon, the results revealed not a single relevant title. In fact, Paul's own two social media books both turn up in the top 10 results, despite the fact that neither of them directly targets this market. This is a stunning gap, given that some of the earliest adopters of social media were B2B companies like IBM, Sun Microsystems and Cisco. There is also plentiful evidence that B2B marketers are hungry for information about this topic. At the recent Inbound Marketing Summit in Boston, a show of hands from the audience of 350 marketers revealed that about 70% identified themselves as B2B. The authors' own consulting and speaking engagements, which were principally to consumer audiences a couple of years ago, are now almost entirely to B2B companies and trade associations. The Business Marketing Association estimates B2B marketing spending at over $80 billion annually. Among the top 50 companies on the Fortune 500, nearly all have significant B2B sales. What's more, the B2B market tends to be less price sensitive than the consumer market, meaning that readers are more likely to pay a premium price for specialized guide and to buy in quantity. How Businesses Reach Businesses will build upon our extensive experience in this space, the authors' two successful social media books, and more than a decade of collective immersion in this topic. This will be a hands-on guide with plentiful examples, case studies and best practices. It will focus on the channels that are proving most effective for B2B marketers as well as on the topics that are unique to this segment, including prospecting for clients, long selling cycles and high-ticket items, using social media for long-term client relationships, corporate transparency and policies, etc"--<br/>2011<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9780470639337<br/>The relationship ageent://SD_ILS/0/SD_ILS:1667522025-04-26T15:14:47Z2025-04-26T15:14:47Z2010<br/>Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN 9780982908310<br/>Strategic alliances and marketing partnership : Gaining competitive advantage through collaboration and partneringent://SD_ILS/0/SD_ILS:1103882025-04-26T15:14:47Z2025-04-26T15:14:47ZGibbs, Richard 1955- Humphries, Andrew<br/>2009<br/>Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul<br/>ISBN 9780749454845<br/>The connectors: how the worlds most successful businesspeople build relationship and win clients for lifeent://SD_ILS/0/SD_ILS:1308042025-04-26T15:14:47Z2025-04-26T15:14:47ZKuzmeski, Mariberth<br/>2009<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9780470488188<br/>The connectors how the worlds most successful businesspeople build relationship and win clients for lifeent://SD_ILS/0/SD_ILS:1329772025-04-26T15:14:47Z2025-04-26T15:14:47ZKuzmeski, Mariberth<br/>2009<br/>ISBN 9780470488188<br/>Managing market relationships :ent://SD_ILS/0/SD_ILS:1161512025-04-26T15:14:47Z2025-04-26T15:14:47ZLindgreen, Adam<br/>2008<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9780566088834<br/>What the customer wants you to know : How everybody needs to think differently about salesent://SD_ILS/0/SD_ILS:1240762025-04-26T15:14:47Z2025-04-26T15:14:47ZCharan, Ram<br/>2007<br/>ISBN 9780141036878<br/>The golden apple : how to grow opportunity and harvest successent://SD_ILS/0/SD_ILS:772142025-04-26T15:14:47Z2025-04-26T15:14:47ZAaronson, Kathy<br/>2006<br/>ISBN 9780471777823<br/>Customer relationship management : a database approachent://SD_ILS/0/SD_ILS:845372025-04-26T15:14:47Z2025-04-26T15:14:47ZKumar, V. Reinartz, Werner J.<br/>2006<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9780471271338<br/>The golden apple : how to grow opportunity and harvest successent://SD_ILS/0/SD_ILS:847702025-04-26T15:14:47Z2025-04-26T15:14:47ZAaronson, Kathy<br/>2006<br/>ISBN 9780471777823<br/>The new marketing conversation : Creating and strengthening relationships between buyers and sellersent://SD_ILS/0/SD_ILS:600872025-04-26T15:14:47Z2025-04-26T15:14:47ZStein, Donna Baier<br/>2005<br/>ISBN 9780324200577<br/>The new marketing conversation : Creating and strengthening relationships between buyers and sellersent://SD_ILS/0/SD_ILS:601352025-04-26T15:14:47Z2025-04-26T15:14:47ZStein, Donna Baier<br/>2005<br/>ISBN 9780324200577<br/>The new marketing conversation : Creating and strengthening relationships between buyers and sellersent://SD_ILS/0/SD_ILS:601832025-04-26T15:14:47Z2025-04-26T15:14:47ZStein, Donna Baier<br/>2005<br/>Perpustakaan Jabatan<br/>ISBN 9780324200577<br/>The new marketing conversation : Creating and strengthening relationships between buyers and sellersent://SD_ILS/0/SD_ILS:602312025-04-26T15:14:47Z2025-04-26T15:14:47ZStein, Donna Baier<br/>2005<br/>ISBN 9780324200577<br/>Profit brand : How to increase the profitability, accountability & sustainability of brandsent://SD_ILS/0/SD_ILS:611352025-04-26T15:14:47Z2025-04-26T15:14:47ZWreden, Nick<br/>2005<br/>ISBN 9780749444655<br/>Relationship selling : eight competencies of top sales producersent://SD_ILS/0/SD_ILS:738192025-04-26T15:14:47Z2025-04-26T15:14:47ZCathcart, Jim<br/>2005<br/>Perpustakaan Jabatan<br/>ISBN 9789833246250<br/>151 Quick Ideas to Get New Customers : attract an endless flow of business at no or little costent://SD_ILS/0/SD_ILS:781972025-04-26T15:14:47Z2025-04-26T15:14:47ZWilson, Jeryy R , 1944-2005<br/>2005<br/>ISBN 9781564148308<br/>Managing customer as investments : The strategic value of customers in the long runent://SD_ILS/0/SD_ILS:999742025-04-26T15:14:47Z2025-04-26T15:14:47ZGupta, Sunil<br/>2005<br/>ISBN 9780131428950<br/>Key account management in financial services : tools and techniques for building strong relationships with major clientsent://SD_ILS/0/SD_ILS:551522025-04-26T15:14:47Z2025-04-26T15:14:47ZCheverton, Peter Hughes, Tim Foss, Bryan<br/>2004<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9780749441876<br/>Managing customer relationships : a strategic frameworkent://SD_ILS/0/SD_ILS:334102025-04-26T15:14:47Z2025-04-26T15:14:47ZPeppers, Don Rogers, Martha<br/>2004<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9780471485902<br/>Key account management in financial services : tools and techniques for building strong relationships with major clientsent://SD_ILS/0/SD_ILS:476412025-04-26T15:14:47Z2025-04-26T15:14:47ZCheverton, Peter Hughes, Tim Foss, Bryan<br/>2004<br/>ISBN 9780749441876<br/>The referral of a lifetime : the networking system that produces bottom-line results... every day!ent://SD_ILS/0/SD_ILS:779402025-04-26T15:14:47Z2025-04-26T15:14:47ZTempleton, Tim Stephenson, Lynda Rutledge<br/>2003<br/>ISBN 9781576753217<br/>Creative Business : The Making of addictive storiesent://SD_ILS/0/SD_ILS:220162025-04-26T15:14:47Z2025-04-26T15:14:47ZNero, Paul Patel, Neeta<br/>2003<br/>ISBN 9780273656715<br/>Retail therapy : making strategic relationships workent://SD_ILS/0/SD_ILS:265222025-04-26T15:14:47Z2025-04-26T15:14:47ZJones Rob Murphy, Dan<br/>2003<br/>ISBN 9781403901712<br/>Strategic market relationships from strategy to implementationent://SD_ILS/0/SD_ILS:62122025-04-26T15:14:47Z2025-04-26T15:14:47ZDonaldson, Bill O' Toole, Tom<br/>2002<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9780471494430<br/>How to acquire clients : powerful techniques for the successful practitionerent://SD_ILS/0/SD_ILS:77522025-04-26T15:14:47Z2025-04-26T15:14:47ZWeiss, Alan<br/>2002<br/>ISBN 9780787955144<br/>Customer share marketingent://SD_ILS/0/SD_ILS:109892025-04-26T15:14:47Z2025-04-26T15:14:47ZOsenton, Tom<br/>2002<br/>ISBN 9780130671677<br/>Customer relationship managementent://SD_ILS/0/SD_ILS:169702025-04-26T15:14:47Z2025-04-26T15:14:47ZCunningham, Patricia M.<br/>2002<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9781841122137<br/>Strategic market ralationshipsent://SD_ILS/0/SD_ILS:232942025-04-26T15:14:47Z2025-04-26T15:14:47ZDonaldson, Bill<br/>2002<br/>ISBN 9780471494430<br/>Romancing the customerent://SD_ILS/0/SD_ILS:37882025-04-26T15:14:47Z2025-04-26T15:14:47ZTemporal, Paul Trott, Martin<br/>2001<br/>ISBN 9780471846154<br/>Making it personalent://SD_ILS/0/SD_ILS:51932025-04-26T15:14:47Z2025-04-26T15:14:47ZKasanoff, Bruce<br/>2001<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9780738205366<br/>Customer eguity : building and managing relationships as valuable assetsent://SD_ILS/0/SD_ILS:83292025-04-26T15:14:47Z2025-04-26T15:14:47ZBlattberg, Robert C. Getz, Gary Thomas, Jacquelyn S.<br/>2001<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9780875847641<br/>Customer equityent://SD_ILS/0/SD_ILS:85502025-04-26T15:14:47Z2025-04-26T15:14:47ZBlattberg, Robert C. Getz, Gary<br/>2001<br/>Perpustakaan Kuala Lumpur<br/>ISBN 9780875847641<br/>Customers that countent://SD_ILS/0/SD_ILS:129782025-04-26T15:14:47Z2025-04-26T15:14:47ZCram, Tony<br/>2001<br/>ISBN 9780273654315<br/>Relation marketingent://SD_ILS/0/SD_ILS:130832025-04-26T15:14:47Z2025-04-26T15:14:47ZEgan, John<br/>2001<br/>ISBN 9780273646129<br/>Unleashing the ideavirusent://SD_ILS/0/SD_ILS:37912025-04-26T15:14:47Z2025-04-26T15:14:47ZGodin, Seth<br/>2000<br/>Perpustakaan Kuala Lumpur, Cawangan Setiawangsa<br/>ISBN 9780743220651<br/>Unleashing the ideavirus (Book)ent://SD_ILS/0/SD_ILS:329022025-04-26T15:14:47Z2025-04-26T15:14:47ZGodin, Seth<br/>2000<br/>Perpustakaan Kuala Lumpur, Cawangan Setiawangsa<br/>ISBN 9780970309907<br/>Permission marketingent://SD_ILS/0/SD_ILS:37892025-04-26T15:14:47Z2025-04-26T15:14:47ZGodin, Seth<br/>1999<br/>Perpustakaan Kuala Lumpur, Cawangan Setiawangsa<br/>ISBN 9780684856360<br/>Oracleent://SD_ASSET/0/7022025-04-26T15:14:47Z2025-04-26T15:14:47ZElectronic / Digital Magazine<br/>Pdf Documents<br/><a href="http://kllibrary.dbkl.gov.my/client/en_US/search/asset/702">http://kllibrary.dbkl.gov.my/client/en_US/search/asset/702</a>702<br/>Eleven years roll by Tokyo Streetent://SD_ASSET/0/17642025-04-26T15:14:47Z2025-04-26T15:14:47ZEleven years roll by Tokyo Street<br/>Pdf Documents<br/><a href="http://kllibrary.dbkl.gov.my/client/en_US/search/asset/1764">http://kllibrary.dbkl.gov.my/client/en_US/search/asset/1764</a>1764<br/>