Search Results for Service industries -- Marketing. SirsiDynix Enterprise http://kllibrary.dbkl.gov.my/client/en_US/pkl/pkl/qu$003dService$002bindustries$002b$002b--$002b$002bMarketing.$0026ps$003d300?dt=list 2026-04-28T08:55:50Z Winning in Service Markets : Success through People, Technology and Strategy ent://SD_ILS/0/SD_ILS:254557 2026-04-28T08:55:50Z 2026-04-28T08:55:50Z Wirtz, Jochen<br/>2017<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9781944659059<br/> Living innovation : competing in the 21st century access economy ent://SD_ILS/0/SD_ILS:240494 2026-04-28T08:55:50Z 2026-04-28T08:55:50Z Mathe, Herv&eacute;<br/>2016&#160;2015<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9789814719575<br/> Sales &amp; service excellence ent://SD_ILS/0/SD_ILS:175170 2026-04-28T08:55:50Z 2026-04-28T08:55:50Z Leadbetter, Jane<br/>2011<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9781852526719<br/> Marketing IT products and services ent://SD_ILS/0/SD_ILS:124332 2026-04-28T08:55:50Z 2026-04-28T08:55:50Z Keyes, Jessica, 1950-<br/>2010<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9781439803196<br/> Marketing IT products and services : ent://SD_ILS/0/SD_ILS:125916 2026-04-28T08:55:50Z 2026-04-28T08:55:50Z Keyes, Jessica, 1950-<br/>2010<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9781439803196<br/> Essentials of servives marketing ent://SD_ILS/0/SD_ILS:124571 2026-04-28T08:55:50Z 2026-04-28T08:55:50Z Lovelock, Christopher&#160;Wirtz, Jochen&#160;Chew, Patricia<br/>2009<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9789810679958<br/> The marketing of technology intensive products and services : driving innovations for non-marketers ent://SD_ILS/0/SD_ILS:115511 2026-04-28T08:55:50Z 2026-04-28T08:55:50Z Corsi, Patrick<br/>2008<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9781848211049<br/> Measuring marketing : 103 keys metrics every marketer needs ent://SD_ILS/0/SD_ILS:79026 2026-04-28T08:55:50Z 2026-04-28T08:55:50Z Davis, John<br/>2007<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780470821329<br/> Services Marketing : An Asia-Pasific and Australian perspective ent://SD_ILS/0/SD_ILS:100095 2026-04-28T08:55:50Z 2026-04-28T08:55:50Z Patterson, Paul<br/>2007<br/>ISBN&#160;9780733986789<br/> Services marketing : people, technology, strategy ent://SD_ILS/0/SD_ILS:87863 2026-04-28T08:55:50Z 2026-04-28T08:55:50Z Lovelock, Christopher&#160;Wirtz, Jochen<br/>2007<br/>Perpustakaan Jabatan<br/>ISBN&#160;9780132056762<br/> Services marketing management ent://SD_ILS/0/SD_ILS:85093 2026-04-28T08:55:50Z 2026-04-28T08:55:50Z Mudie, Peter&#160;Pirrie , Angela<br/>2006<br/>Perpustakaan Jabatan<br/>ISBN&#160;9780750666749<br/> Info millions : how to turn what you already know about your work, hobby, or personal interests into - ent://SD_ILS/0/SD_ILS:277880 2026-04-28T08:55:50Z 2026-04-28T08:55:50Z Serling, Bob<br/>2006<br/>ISBN&#160;9789833317363<br/> Services marketing in aisa ent://SD_ILS/0/SD_ILS:56237 2026-04-28T08:55:50Z 2026-04-28T08:55:50Z Wirtz, Jochen<br/>2005<br/>ISBN&#160;9789812449436<br/> Services marketing in Asia : A case book ent://SD_ILS/0/SD_ILS:70305 2026-04-28T08:55:50Z 2026-04-28T08:55:50Z Wirtz, Jochen&#160;Lovelock, Christopher<br/>2005<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9789812449436<br/> Services marketing in Asia ent://SD_ILS/0/SD_ILS:73003 2026-04-28T08:55:50Z 2026-04-28T08:55:50Z Wirtz, Jochen&#160;Lovelock, Christopher<br/>2005<br/>Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail<br/>ISBN&#160;9789812449436<br/> Services marketing in Asia ent://SD_ILS/0/SD_ILS:73200 2026-04-28T08:55:50Z 2026-04-28T08:55:50Z Wirtz, Jochen&#160;Lovelock, Christopher<br/>2005<br/>Perpustakaan Jabatan<br/>ISBN&#160;9789812449436<br/> Services marketing : text and cases040 ent://SD_ILS/0/SD_ILS:81745 2026-04-28T08:55:50Z 2026-04-28T08:55:50Z Nargundkar, Rajendra<br/>2004<br/>ISBN&#160;9780070585829<br/> Services marketing ent://SD_ILS/0/SD_ILS:19080 2026-04-28T08:55:50Z 2026-04-28T08:55:50Z Zeithaml, Valarie A.&#160;Bitner, Mary Jo<br/>2003<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780071199148<br/> Marketing ent://SD_ILS/0/SD_ILS:22062 2026-04-28T08:55:50Z 2026-04-28T08:55:50Z Crandall, Rick<br/>2003<br/>ISBN&#160;9780071398718<br/> Essentials of services marketing : concepts, strategies &amp; cases ent://SD_ILS/0/SD_ILS:13846 2026-04-28T08:55:50Z 2026-04-28T08:55:50Z Hoffman, K. Douglas&#160;Bateson, John E.G.<br/>2002<br/>ISBN&#160;9780030288920<br/> Uncommon Practice ent://SD_ILS/0/SD_ILS:16016 2026-04-28T08:55:50Z 2026-04-28T08:55:50Z 2002<br/>ISBN&#160;9780273659365<br/> The invisible touch ent://SD_ILS/0/SD_ILS:5765 2026-04-28T08:55:50Z 2026-04-28T08:55:50Z Beckwith, Harry<br/>2001<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9781587990670<br/> Market leadership strategies for servise companies ent://SD_ILS/0/SD_ILS:20045 2026-04-28T08:55:50Z 2026-04-28T08:55:50Z Terrill, Craig&#160;Middlebrooks, Arthur<br/>2001<br/>ISBN&#160;9780844224411<br/> Services marketing people, technology, strategy ent://SD_ILS/0/SD_ILS:20167 2026-04-28T08:55:50Z 2026-04-28T08:55:50Z Lovelock, Christopher<br/>2001<br/>Perpustakaan Kuala Lumpur<br/>ISBN&#160;9780130173928<br/> The invisible touch ent://SD_ILS/0/SD_ILS:3796 2026-04-28T08:55:50Z 2026-04-28T08:55:50Z Beckwith, Harry<br/>2000<br/>Perpustakaan Kuala Lumpur&#160;Perpustakaan Kuala Lumpur, Cawangan Setiawangsa<br/>ISBN&#160;9780446524179<br/> Services marketing self-portraits : introspections, reflections and glimpses from the experts ent://SD_ILS/0/SD_ILS:46140 2026-04-28T08:55:50Z 2026-04-28T08:55:50Z 2000<br/>ISBN&#160;9780877572893<br/>