Search Results for Sports -- Marketing.

Sports and entertainment marketing

2026-08-09T22:36:36Z

Kaser, Kenneth Oelkers, Dotty Boen
2005
Perpustakaan Kuala Lumpur
ISBN 9780538438896

The ultimate guide to sports marketing

2026-08-09T22:36:36Z

Graham, Stedman
2001
ISBN 9780071361248

The ultimate guide to sports marketing

2026-08-09T22:36:36Z

Graham, Stedman
2001
ISBN 9780071361248

The Olympic Games effect : how sports marketing builds strong brands

2026-08-09T22:36:36Z

Davis, John, 1960 Feb. 17-
2008
Perpustakaan Kuala Lumpur
ISBN 9781118171684

What Sponsors Want : an Inspirational Guide For Event Marketers

2026-08-09T22:36:36Z

Harrison, Mark
2021
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBN 9789811219016

Kiss The Rebel : Unleash A Business And A Life Without Limits

2026-08-09T22:36:36Z

Bedford, Phil
2017
ISBN 9781784521134

Miracle mud : Lena Blackburne and the secret mud that changed baseball

2026-08-09T22:36:36Z

Kelly, David A. (David Andrew), 1964- Dominguez, Oliver
2013
Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail Perpustakaan Kuala Lumpur (Kanak-Kanak)
ISBN 9780761380924

Dream team : how Michael, Magic, Larry, Charles, and the greatest team of all time conquered the world and changed the game of basketball forever

2026-08-09T22:36:36Z

McCallum, Jack, 1949-
"They were the Beatles of basketball, the Mercury Seven in sneakers. In Dream Team, acclaimed sports journalist Jack McCallum delivers the untold story of the greatest team ever assembled: the 1992 U.S. Olympic Men's Basketball Team that captivated the world, kindled the hoop dreams of countless children around the planet, and remade the NBA into a global sensation. As a senior staff writer for Sports Illustrated, McCallum enjoyed a courtside seat for the most exciting basketball spectacle on earth, covering the Dream Team from its inception to the gold medal ceremony in Barcelona. For the duration of the Olympics, he lived with, golfed with, and--most important--drank with some of the greatest players of the NBA's Golden Age: Magic Johnson, the ebullient showman who shrugged off his recent diagnosis of HIV to become the team's unquestioned captain and leader; Michael Jordan, the transcendent talent at the height of his powers as a player--and a marketing juggernaut; and Charles Barkley, the outspoken iconoclast whose utterances on and off the court threatened to ignite an international incident. Presiding over the entire traveling circus was the Dream Team's beloved coach, Chuck Daly, whose laissez-faire approach proved instrumental in getting the most out of such disparate personalities and superstars such as Larry Bird, Patrick Ewing, and Scottie Pippen. Drawing on fresh interviews with the players, McCallum provides the definitive account of the Dream Team phenomenon. He offers a behind-the-scenes look at the controversial selection process. He takes us inside the team's Olympic suites for late-night card games and bull sessions where the players debate both the finer points of basketball and their respective places in the NBA pantheon. And he narrates a riveting possession-by-possession account of the legendary July 1992 intrasquad scrimmage that pitted the Dream Teamers against one another in what may have been the greatest pickup game--and the greatest exhibition of trash talk--in history. In the twenty years since the Dream Team first captivated the world's attention, its mystique has only grown--and so has its influence. The NBA is now flush with international stars, many of them inspired by the exuberant spirit of '92. Dream Team vividly re-creates the moment when a once-in-a-millennium group of athletes came together, outperformed the hype, and changed the future of sports--one perfectly executed fast break at a time. The Dream Team was. Michael Jordan, Guard, Chicago Bulls Magic Johnson, Guard, Los Angeles Lakers Larry Bird, Forward, Boston Celtics Charles Barkley, Forward, Phoenix Suns Chris Mullin, Forward, Golden State Warriors Scottie Pippen, Forward, Chicago Bulls John Stockton, Guard, Utah Jazz Karl Malone, Forward, Utah Jazz David Robinson, Center, San Antonio Spurs Patrick Ewing, Center, New York Knicks Christian Laettner, Forward, Duke University Clyde Drexler, Guard, Portland Trailblazers"--Provided by publisher.
2012
ISBN 9780345520487

The marketing of sport

2026-08-09T22:36:36Z

Beech, John G. 1974- Chadwick, Simon 1964-
2007
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail Perpustakaan Kuala Lumpur, Cawangan Muhibbah
ISBN 9780273688266

Sport marketing

2026-08-09T22:36:36Z

Fullerton, Sam
2007
Perpustakaan Jabatan Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail Perpustakaan Lembah Pantai
ISBN 9780073128214

The marketing of sport

2026-08-09T22:36:36Z

Beech, John G. 1974- Chadwick, Simon 1964-
2007
Perpustakaan Jabatan
ISBN 9780273688266

Sport marketing

2026-08-09T22:36:36Z

Fullerton, Sam
2007
Perpustakaan Kuala Lumpur
ISBN 9780073128214

Brand NFL : making and selling America's favorite sport

2026-08-09T22:36:36Z

Oriard, Michael, 1948-
2007
ISBN 9780807831427

Sport and corporate nationalisms

2026-08-09T22:36:36Z

Silk, Michael L. Andrews, David L. Cole, Cheryl L.
2006 2005
ISBN 9781859737996

Sports and entertainment management

2026-08-09T22:36:36Z

Kaser, Kenneth
2005
ISBN 9780538438292

Sports and entertainment management

2026-08-09T22:36:36Z

Kaser, Kenneth
2005
ISBN 9780538438292

Sport business in the global marketplace

2026-08-09T22:36:36Z

Westerbeek, Hans Smith, Aaron
2003
ISBN 9781403903006

The heart of a champion : celebrating the spirit and character of great American sports heroes

2026-08-09T22:36:36Z

Deford, Frank
2002
Perpustakaan Kuala Lumpur
ISBN 9781559718370

Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience

2026-08-09T22:36:36Z

Mikunda, Christian
2002
ISBN 9780749442569