Title:
Customer eguity : building and managing relationships as valuable assets
Author:
Blattberg, Robert C.
Getz, Gary
Thomas, Jacquelyn S.
ISBN:
9780875847641
Personal Author:
Publication Information:
New York : Harvard Business School Press 2001
Physical Description:
xix, 228 p. ; 24 cm.
General Note:
Includes index
Available:*
Library | Item Barcode | Material Type | Shelf Number | Status |
|---|---|---|---|---|
Searching... | 39292002094322 | Adult Reference | (E) 658.812/BLA | Searching... |