Cover image for Customer eguity : building and managing relationships as valuable assets
Title:
Customer eguity : building and managing relationships as valuable assets
Author:
Blattberg, Robert C.

Getz, Gary

Thomas, Jacquelyn S.
ISBN:
9780875847641
Personal Author:
Publication Information:
New York : Harvard Business School Press 2001
Physical Description:
xix, 228 p. ; 24 cm.
General Note:
Includes index

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39292002094322 Adult Reference (E) 658.812/BLA
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