Cover image for Value-based marketing for bottom-line success
Title:
Value-based marketing for bottom-line success
Author:
De Bonis, J. Nicholas

Balinski, Eric

Allen, Phil
ISBN:
9780071396561
Personal Author:
De Bonis, J. Nicholas
Publication Information:
New York : McGraw -Hill 2003
Physical Description:
xix, 245 p. ; 24 cm.
General Note:
Includes index
Subject Term:
Consumer satisfaction

Customer services - Management

Marketing - Management
Added Author:
Balinski, Eric

Allen, Phil