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Title:
Handbook of marketing
Author:
Weitz, Barton.
Wensley, Robin.
ISBN:
9781412921206
Publication Information:
London: SAGE, 2002.
Physical Description:
xix, 582 p. : ill. ; 24 cm.
Subject Term:
Marketing
Added Author:
Weitz, Barton.
Wensley, Robin.
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