Title:
Marketing moves : a new approach to profits, growth, and renewal
Author:
Kotler, Philip
Jain, Dipak C.
Maesincee, Suvit
ISBN:
9781578516001
Personal Author:
Publication Information:
Boston : Harvard Business Scholl Press, c2002.
Physical Description:
xiii, 193 p. ; 24 cm.
General Note:
Includes index