Known as the founder of TOMS Shoes and as a contestant on The Amazing Race, Mycoskie uses his experience with TOMS, as well as interviews with leaders of non-profits and corporations, to convey valuable lessons about entrepreneurship, transparency of leadership, and living by one's values.

Encourages readers to turn their passions into profitable businesses, whether they be aspiring entrepreneurs or existing entrepreneurs looking for the next big project, and explains the best way to do so.