Pulitzer Prize-winning journalist George Dohrmann's remarkable debut offers an up-close and unforgettable narrative that reveals the gritty reality hiding behind the romanticized hoop dreams of America's basketball prodigies.

This book will take you step-by-step through the entire process of starting a hair salon business, from having the dream to making it a reality. Professional industry experts share inside information and invaluable advice, revealing how they have been successful in this lucrative business and, more important, how you can be successful, too. You will learn how to: analyze the market, write a business plan and advertise effectively ; establish a website to spread the world and bring in more revenue ; increase sales with no extra effort by applying simple upselling techniques ; keep track of your finances with ready-to-use work sheets.