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Cover image for Strategic marketing
Strategic marketing
Cravens, David W. Piercy, Nigel F. Cravens, David W. Piercy, Nigel F.
2003
Perpustakaan Kuala Lumpur
ISBN 
9780072466652
Excerpt: 
Marketing - Management - Case studies
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Cover image for Consumer behaviour : Implications for marketing strategy
Consumer behaviour : Implications for marketing strategy
Hawkins, Neal Quester Hawkins, Neal Quester
2002
Perpustakaan Kuala Lumpur
ISBN 
9780074709764
Excerpt: 
Consumer behaviour - Australia - Case studies
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Cover image for Operating globally
Operating globally
Zuckerman, Amy Zuckerman, Amy
2002
ISBN 
9781841122281
Excerpt: 
Export marketing - Management - Case studies
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Cover image for Channel management
Channel management
Forsyth, Patrick Forsyth, Patrick
2002
ISBN 
9781841121956
Excerpt: 
Marketing channels - Management - Case Studies
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Cover image for Cases in marketing : a Malaysian perspective
Cases in marketing : a Malaysian perspective
Mohammad Saeed Zafar U. Ahmed M. Sadiz Sohail Mohammad Saeed Zafar U. Ahmed
2001
Perpustakaan Kuala Lumpur
ISBN 
9789839236743
Excerpt: 
Marketing - Malaysia - Management - Case studies
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Cover image for The myth of excellence
The myth of excellence
Crawford, Fred Mathews, Ryan Crawford, Fred Mathews, Ryan
2001
Perpustakaan Kuala Lumpur
ISBN 
9780609608203
Excerpt: 
Marketing research - Case studies
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Cover image for Marketing management : cases for creative problem solving
Marketing management : cases for creative problem solving
Weinstein, Laurence Annavarjula, Madan Weinstein, Laurence Annavarjula, Madan
2001
ISBN 
9780324027372
Excerpt: 
Marketing - Decision making - Case studies
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Cover image for Computing failure. com : war stories from the Electronic Revolution
Computing failure. com : war stories from the Electronic Revolution
Glass, Robert L. Glass, Robert L.
2001
ISBN 
9780130917393
Excerpt: 
Internet marketing - Management - Case Studies
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Cover image for Business marketing management : a strategic view of industrial and organizational markets
Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D. Hutt, Michael D.
This book is structured to provide a complete and timely treatment of business marketing while minimizing the degree of overlap with other courses in the marketing curriculum.
2001
ISBN 
9780030291791
Excerpt: 
Industrial marketing - management case studies
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Cover image for Strategic marketing problems : Cases and comments
Strategic marketing problems : Cases and comments
Kerin, Roger A. Peterson, Robert A. Kerin, Roger A. Peterson, Robert A.
2001
ISBN 
9780130276612
Excerpt: 
Marketing - Decision making - Case studies
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Cover image for Cases in strategic marketing
Cases in strategic marketing
Rosenthal, David Brown, Lew G. Rosenthal, David Brown, Lew G.
2000
Perpustakaan Kuala Lumpur
ISBN 
9780130863591
Excerpt: 
Marketing - Decision making - Case studies
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Cover image for Net results 2 : best practices for web marketing
Net results 2 : best practices for web marketing
Bruner, Rick E Bruner, Rick E
2000
ISBN 
9780735710245
Excerpt: 
Internet marketing - case studies
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