It is about Vijay Kapoor, a dynamic businessman, his source of strength is his wife Pratima. They have three daughters, Rani, Priya and Priti. The eldest daughter is the apple of her father's eye. The son. Ajay is studying abroad to secure his Masters in information Technology. An asoiring business graduate Rajesh Purohit idolisee Vijay Kapoor and the latter is impressed his qualities and capabilities..

Rajesh Roshan is a major asset with his captivating compositions. It is produced by young dynamic Rohit Kumar and presented by Gautam Kumar. Aap mujhe achche lagne lage is a story about love, sacrifice, challenge, faith, vis-a-lust, hatred and human infidelity interwoven in a realistic and true-to-life manner.