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Cover image for Understanding brands
Cheverton, Peter Cheverton, Peter How come your brand isn't working hard eno Cheverton, Peter Cheverton, Peter How come your brand isn't working hard eno
2006
ISBN 
9780749446659
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Cheverton, Peter How come your brand isn't working hard eno
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Cover image for Understanding brands
Cheverton, Peter Cheverton, Peter How come your brand isn't working hard enough? Cheverton, Peter Cheverton, Peter How come your brand isn't working hard enough?
2006
ISBN 
9780749446659
Excerpt: 
Cheverton, Peter How come your brand isn't working hard enough?
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Cover image for Understanding brands
Cheverton, Peter Cheverton, Peter How come your brand isn't working hard enough? Cheverton, Peter Cheverton, Peter How come your brand isn't working hard enough?
2006
ISBN 
9780749446659
Excerpt: 
Cheverton, Peter How come your brand isn't working hard enough?
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Cover image for If you're so brilliant...how come your brand isn't working hard enough?
Cheverton, Peter Cheverton, Peter
2002
ISBN 
9780749437282
Excerpt: 
If you're so brilliant...how come your brand isn't working hard enough? Cheverton, Peter
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Cover image for If you're so brilliant...how come you can't identify your key customers?
Cheverton, Peter Cheverton, Peter
2002
ISBN 
9780749437299
Excerpt: 
If you're so brilliant...how come you can't identify your key customers? Cheverton, Peter
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