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Connective branding : building brand equity in a demanding world

Fisher-Buttinger, Claudia Vallaster, Christine Fisher-Buttinger, Claudia Vallaster, Christine

2008

ISBN

9780470512401

Excerpt:

Brand name product -- valuation -- management

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Desingning the brand experience

2008

Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul Perpustakaan Kuala Lumpur

ISBN

9789812457325

Excerpt:

Branding name product -- management

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Desingning the brand experience

2008

Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail

ISBN

9789812457325

Excerpt:

Branding name product -- management

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The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset

Alsop, Ronald J. Alsop, Ronald J.

2004

ISBN

9780743236706

Excerpt:

Brand name product - Management

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Corporate religion

Kunde, Jesper Kunde, Jesper

2000

ISBN

9780273661115

Excerpt:

Product management

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