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Cover image for Winning in Service Markets : Success through People, Technology and Strategy
Winning in Service Markets : Success through People, Technology and Strategy
Wirtz, Jochen Wirtz, Jochen
2017
Perpustakaan Kuala Lumpur
ISBN 
9781944659059
Excerpt: 
Service industries -- Marketing.
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Cover image for Living innovation : competing in the 21st century access economy
Living innovation : competing in the 21st century access economy
Mathe, Hervé Mathe, Hervé
2016 2015
Perpustakaan Kuala Lumpur
ISBN 
9789814719575
Excerpt: 
Service industries - Technological innovations
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Cover image for Sales & service excellence
Sales & service excellence
Leadbetter, Jane Leadbetter, Jane
2011
Perpustakaan Kuala Lumpur
ISBN 
9781852526719
Excerpt: 
Industrial marketing
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Cover image for Marketing IT products and services
Marketing IT products and services
Keyes, Jessica, 1950- Keyes, Jessica, 1950-
2010
Perpustakaan Kuala Lumpur
ISBN 
9781439803196
Excerpt: 
Marketing IT products and services / Keyes, Jessica, 1950-
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Cover image for Marketing IT products and services :
Marketing IT products and services :
Keyes, Jessica, 1950- Keyes, Jessica, 1950-
2010
Perpustakaan Kuala Lumpur
ISBN 
9781439803196
Excerpt: 
Marketing IT products and services : Keyes, Jessica, 1950-
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Cover image for Essentials of servives marketing
Essentials of servives marketing
Lovelock, Christopher Wirtz, Jochen Chew, Patricia Lovelock, Christopher Wirtz, Jochen
2009
Perpustakaan Kuala Lumpur
ISBN 
9789810679958
Excerpt: 
Service industries -- Marketing.
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Cover image for The marketing of technology intensive products and services : driving innovations for non-marketers
The marketing of technology intensive products and services : driving innovations for non-marketers
Corsi, Patrick Corsi, Patrick
2008
Perpustakaan Kuala Lumpur
ISBN 
9781848211049
Excerpt: 
The marketing of technology intensive products and services : driving innovations for non-marketers /
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Cover image for Measuring marketing : 103 keys metrics every marketer needs
Measuring marketing : 103 keys metrics every marketer needs
Davis, John Davis, John
2007
Perpustakaan Kuala Lumpur
ISBN 
9780470821329
Excerpt: 
Service industries -- Marketing.
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Cover image for Services Marketing : An Asia-Pasific and Australian perspective
Services Marketing : An Asia-Pasific and Australian perspective
Patterson, Paul Patterson, Paul
2007
ISBN 
9780733986789
Excerpt: 
Service industries -- New Zealand -- Marketing
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Cover image for Services marketing : people, technology, strategy
Services marketing : people, technology, strategy
Lovelock, Christopher Wirtz, Jochen Lovelock, Christopher Wirtz, Jochen
2007
Perpustakaan Jabatan
ISBN 
9780132056762
Excerpt: 
Service industries -- Marketing.
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Cover image for Services marketing management
Services marketing management
Mudie, Peter Pirrie , Angela Mudie, Peter Pirrie , Angela
2006
Perpustakaan Jabatan
ISBN 
9780750666749
Excerpt: 
Service industries -- Marketing -- Management
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Cover image for Info millions : how to turn what you already know about your work, hobby, or personal interests into -
Info millions : how to turn what you already know about your work, hobby, or personal interests into -
Serling, Bob Serling, Bob
2006
ISBN 
9789833317363
Excerpt: 
Service industries -- Marketing
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Cover image for Services marketing in aisa
Services marketing in aisa
Wirtz, Jochen Wirtz, Jochen
2005
ISBN 
9789812449436
Excerpt: 
Service industries AsiaMarketing Case Studies
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Cover image for Services marketing in Asia : A case book
Services marketing in Asia : A case book
Wirtz, Jochen Lovelock, Christopher Wirtz, Jochen Lovelock, Christopher
2005
Perpustakaan Kuala Lumpur
ISBN 
9789812449436
Excerpt: 
Service industries -- Asia marketing -- Case studies
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Cover image for Services marketing in Asia
Services marketing in Asia
Wirtz, Jochen Lovelock, Christopher Wirtz, Jochen Lovelock, Christopher
2005
Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail
ISBN 
9789812449436
Excerpt: 
Service industries - Asia marketing - Case studies
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Cover image for Services marketing in Asia
Services marketing in Asia
Wirtz, Jochen Lovelock, Christopher Wirtz, Jochen Lovelock, Christopher
2005
Perpustakaan Jabatan
ISBN 
9789812449436
Excerpt: 
Service industries -- Asia marketing -- Case studies
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Cover image for Services marketing : text and cases040
Services marketing : text and cases040
Nargundkar, Rajendra Nargundkar, Rajendra
2004
ISBN 
9780070585829
Excerpt: 
Service industries -- Marketing.
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Cover image for Services marketing
Services marketing
Zeithaml, Valarie A. Bitner, Mary Jo Zeithaml, Valarie A. Bitner, Mary Jo
2003
Perpustakaan Kuala Lumpur
ISBN 
9780071199148
Excerpt: 
Services industries - Marketing
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Cover image for Marketing
Marketing
Crandall, Rick Crandall, Rick
2003
ISBN 
9780071398718
Excerpt: 
Service industries - Marketing
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Cover image for Essentials of services marketing : concepts, strategies & cases
Essentials of services marketing : concepts, strategies & cases
Hoffman, K. Douglas Bateson, John E.G. Hoffman, K. Douglas Bateson, John E.G.
2002
ISBN 
9780030288920
Excerpt: 
Services industries - Marketing
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Cover image for Uncommon Practice
Uncommon Practice
2002
ISBN 
9780273659365
Excerpt: 
Service industries - Marketing
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Cover image for The invisible touch
The invisible touch
Beckwith, Harry Beckwith, Harry
2001
Perpustakaan Kuala Lumpur
ISBN 
9781587990670
Excerpt: 
Service industries - Marketing
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Cover image for Market leadership strategies for servise companies
Market leadership strategies for servise companies
Terrill, Craig Middlebrooks, Arthur Terrill, Craig Middlebrooks, Arthur
2001
ISBN 
9780844224411
Excerpt: 
Service industries - Marketing - Management
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Cover image for Services marketing people, technology, strategy
Services marketing people, technology, strategy
Lovelock, Christopher Lovelock, Christopher
2001
Perpustakaan Kuala Lumpur
ISBN 
9780130173928
Excerpt: 
Service industries - Marketing
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Cover image for The invisible touch
The invisible touch
Beckwith, Harry Beckwith, Harry
2000
Perpustakaan Kuala Lumpur Perpustakaan Kuala Lumpur, Cawangan Setiawangsa
ISBN 
9780446524179
Excerpt: 
Service industries - Marketing
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Cover image for Services marketing self-portraits : introspections, reflections and glimpses from the experts
Services marketing self-portraits : introspections, reflections and glimpses from the experts
2000
ISBN 
9780877572893
Excerpt: 
Service industries - Marketing
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