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0000PKLTEST
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Cover image for Celebrity capital :    assessing the value of fame
Gunter, Barrie, author. Gunter, Barrie, author.
2014
Perpustakaan Kuala Lumpur
ISBN 
9781628927733
Excerpt: 
Celebrities in mass media.
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Cover image for The definitive guide to entertainment marketing :   bringing the moguls, the media, and the magic to the world
Lieberman, Al, author. Esgate, Patricia, author Lieberman, Al, author. Esgate, Patricia, author
2013
Perpustakaan Kuala Lumpur
ISBN 
9780133092080
Excerpt: 
Mass media -- Marketing
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Cover image for Strategic Communication :  cases in marketing, public relations advertising and media
2012
Perpustakaan Kuala Lumpur
ISBN 
9781442555495
Excerpt: 
Strategic Communication : cases in marketing, public relations advertising and media
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Cover image for Buzzmarketing : Get people to talk about your stuff
Hughes, Mark Hughes, Mark
2005
ISBN 
9781591840923
Excerpt: 
Mass media and business
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0.0000
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