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Cover image for Winning in Service Markets : Success through People, Technology and Strategy
Winning in Service Markets : Success through People, Technology and Strategy
Wirtz, Jochen
2017
Perpustakaan Kuala Lumpur
ISBN 
9781944659059
Excerpt: 
Service industries -- Marketing.
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Cover image for Living innovation : competing in the 21st century access economy
Living innovation : competing in the 21st century access economy
Mathe, Hervé
2016 2015
Perpustakaan Kuala Lumpur
ISBN 
9789814719575
Excerpt: 
Service industries - Technological innovations
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Cover image for Sales & service excellence
Sales & service excellence
Leadbetter, Jane
2011
Perpustakaan Kuala Lumpur
ISBN 
9781852526719
Excerpt: 
Industrial marketing
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Cover image for Marketing IT products and services
Marketing IT products and services
Keyes, Jessica, 1950-
2010
Perpustakaan Kuala Lumpur
ISBN 
9781439803196
Excerpt: 
Marketing IT products and services / Keyes, Jessica, 1950-
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Cover image for Marketing IT products and services :
Marketing IT products and services :
Keyes, Jessica, 1950-
2010
Perpustakaan Kuala Lumpur
ISBN 
9781439803196
Excerpt: 
Marketing IT products and services : Keyes, Jessica, 1950-
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Cover image for Essentials of servives marketing
Essentials of servives marketing
Lovelock, Christopher Wirtz, Jochen Chew, Patricia
2009
Perpustakaan Kuala Lumpur
ISBN 
9789810679958
Excerpt: 
Service industries -- Marketing.
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Cover image for The marketing of technology intensive products and services : driving innovations for non-marketers
The marketing of technology intensive products and services : driving innovations for non-marketers
Corsi, Patrick
2008
Perpustakaan Kuala Lumpur
ISBN 
9781848211049
Excerpt: 
The marketing of technology intensive products and services : driving innovations for non-marketers /
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Cover image for Measuring marketing : 103 keys metrics every marketer needs
Measuring marketing : 103 keys metrics every marketer needs
Davis, John
2007
Perpustakaan Kuala Lumpur
ISBN 
9780470821329
Excerpt: 
Service industries -- Marketing.
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Cover image for Services Marketing : An Asia-Pasific and Australian perspective
Services Marketing : An Asia-Pasific and Australian perspective
Patterson, Paul
2007
ISBN 
9780733986789
Excerpt: 
Service industries -- New Zealand -- Marketing
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Cover image for Services marketing : people, technology, strategy
Services marketing : people, technology, strategy
Lovelock, Christopher Wirtz, Jochen
2007
Perpustakaan Jabatan
ISBN 
9780132056762
Excerpt: 
Service industries -- Marketing.
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Cover image for Services marketing management
Services marketing management
Mudie, Peter Pirrie , Angela
2006
Perpustakaan Jabatan
ISBN 
9780750666749
Excerpt: 
Service industries -- Marketing -- Management
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Cover image for Info millions : how to turn what you already know about your work, hobby, or personal interests into -
Info millions : how to turn what you already know about your work, hobby, or personal interests into -
Serling, Bob
2006
ISBN 
9789833317363
Excerpt: 
Service industries -- Marketing
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