"Global threats of terrorism, drug-smuggling and other crimes have led to a significant increase in research on game theory for security. Game theory provides a sound mathematical approach to deploy limited security resources to maximize their effectiveness. A typical approach is to randomize security schedules to avoid predictability, with the randomization using artificial intelligence techniques to take into account the importance of different targets and potential adversary reactions. This book distills the forefront of this research to provide the first and only study of long-term deployed applications of game theory for security for key organizations such as the Los Angeles International Airport police and the US Federal Air Marshals Service. The author and his research group draw from their extensive experience working with security officials to intelligently allocate limited security resources to protect targets, outlining the applications of these algorithms in research and the real world"--

"Build a disruptive marketing agency for the modern ageThe marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency.The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation"--

Tackling the issues at the forefront of the American mind--healthcare, education, capitalism, and more America the Beautiful is indispensable reading. From four-time bestselling author, internationally renowned neurosurgeon, and humanitarian Dr. Ben Carson, here is a sobering and inspiring manifesto of America's greatness, her failings, and the values and changes it will take to carry our country into a brilliant and prosperous future.