This book shows how the new philosophy can be used to solve traditional marketing problems.

This book gives the answer why asians are less creative than westerners.Also included are practical pointers on how to be more creative in everybody life.

This book provides business readers with their first in-depth analysis of hallmark's uncanny ability to forge lasting emotional bonds with a huge and devoted customer base that spans generations. It describes original emotion marketing principles and techniques that we can put to work in our company. It tells about the power of caring and how it provides the missing ink between customer satisfaction and customer loyalty.

Introduction of scope international business activities, globalization, trends, foreign trade and current account position. The organisation will groceed or fail on the basis of their ability to deal with the dynamic global environment.