This book explains what works and what does't and how to create copy for websites, enews letters, and email campaigns designed to differentiate your business from online competitors, increase sales and other key customer actions, build customer loyalty and increase word of mouth and improve customer service through being more personal

This book provides the designer with grids, hanglines, margins, borders, rule measurements, and type specs-everything needed to recreate the featured layouts. It covers features over 40 projects specially tailored to cover the design of all types of printed matter from newsletters to advertisements. It also includes professional application spreads, showing dynamic layouts by top graphic designers.